Solidarium is a Brazilian marketplace connecting artisans and their crafty goods to online shoppers all over the country. I recently spoke to Tiago Dalvi, the company’s founder and CEO, about big strategic partnerships, aha! moments, and the adaptability of an 8 -year old vision that started offline in a shopping mall.
Like most accelerators, we’re always looking for new ways to find great founders. While we get a fair amount of incoming applications, our best companies tend to come through founder referrals or less conventional channels. And we're always up for trying new methods to find talent.
Shopline is a DIY ecommerce platform that helps offline merchants in Asia go online, with self-branded online shops that take a few minutes to set up. The company went from 1000 registered shops and 10 paying customers at the start of Batch 10 back in August, to 6,500 shops and 140 paying customers this past week. I talked to co-founder Fiona Lau about how a bootstrapped startup acquires users in the Asian Tigers, the one tool most companies are underutilizing for both growth and product, and why 7-Eleven might be the key to unlocking ecommerce in Taiwan.
So you’re on a tight budget and you’ve got a lonely marketing team of one... in this short guide, we’ll go through what we’ve learned while promoting AdEspresso and helping our users succeed in Facebook Advertising. We’ll talk about Facebook Custom Audiences, one of the most effective way to create advertising campaigns with a laser-focused targeting.
After a successful seed round and a working business plan, my cofounder, Faouzi, and I decided it was time to start thinking international. Beyond simply translating our site, we also had to think about localization of online marketing to our target market. We hope we can offer some insight into strategies for improving your visibility when taking your business to an international market. Here are three things you should consider.
Many of us in the “startup world” lump small-to-medium sized businesses and local businesses into a singular market, ready to be automated and conquered. In reality, SMBs and local businesses make up a promising but highly diverse market of customers -- not archaic competitors -- that most startups haven’t even begun to tap into.
With the proliferation of technology and democratization of information, the PR landscape has shifted dramatically. The pieces that make up the PR puzzle are growing more expansive and, to a certain extent, highly specialized. Are you familiar with all that PR can do for your startup?
We’re kicking off our first batch of companies in the shiny new 500 Startups San Francisco accelerator program, otherwise known as 500 Del Norte. We’d like to take this opportunity to tell you a bit about what the batch looks like, what we’re looking for, and how we select companies.
“A lot of people in LA feel as though the [Silicon] Valley guys are pirates and don’t respect content. In the Valley, they feel like people coming from Hollywood are litigious and archaic. There’s truth on both sides — but now they both need each other.” – Troy Carter, Atom Factory Many smart folks have written about Hollywood vs. Silicon Valley. Separated by only a 50 minute plane flight, the two cultures are diametrically opposed at times. Oil and water. Night and day. Lamb and tuna fish. But none speak tactically about how tech startups should approach working with Hollywood. Just as with Sand Hill Road, there is a method to the madness. The better you know the landscape, the better you’ll play the game. So we’re going to dig into: Part 1 – Who to work with in entertainment? Part 2 – Celebrities 101 Part 3 – Selling to entertainment companies Part 4 – A 3 minute introduction to content deals Part 5 – Is it worth working with Hollywood?
The following 4-part guide is packed with idea accelerators and tips for interview preparation when your time is limited. You’ll just need a trusted colleague who understands your messaging objectives and business goals and a few free hours to hash out a plan. Reserve a conference room and have at it!
So you’re now convinced you should improve your activation, and are willing to dedicate some time to it. Not much time -- luckily, improving activation often only takes a few minutes a week to set up and run a new A/B test -- but enough time to make it a priority for your company. What should you focus on? This post presents 10+ ways you can definitively and measurably increase activation rates and get more from every acquisition campaign, whether paid or organic.