Fundraising in 2015? Many of the companies we observe approach seed fundraising thinking they want to raise $1M or $1.5M...but a $1M raise is an arbitrary number that most founders think they want to raise. Raising an arbitrary amount of money for their seed is one of the most common mistakes a founder can make -- it also happens to be one of the deadliest. Here's how you should be thinking about fundraising in the coming quarter and year.
The 500 Events team is a production powerhouse, putting on 5 - 6 major content conferences per year. But the party’s no fun unless people show up. Today we’re going to go behind the scenes on 500 Events’ single most effective conversion channel — EMAIL — and look at how 500 Events has gotten up to 60% open rates on sales emails (not just transactional messages and confirmations).
A lot of founders or would be founders don’t have the time of day for things that “don’t scale” despite what’s been published on the subject. I recently spoke with Craig Battin, head of marketing at Boatbound, the company that connects boat owners -- and their largely unused boats -- with people who don't own boats, but want to be on one. Boatbound is a 500 company that has experienced YoY growth of 1100%, and shares their shortlist of highly effective, non-scalable, physical methods for building a rabid 2-sided community of users and fans.
Solidarium is a Brazilian marketplace connecting artisans and their crafty goods to online shoppers all over the country. I recently spoke to Tiago Dalvi, the company’s founder and CEO, about big strategic partnerships, aha! moments, and the adaptability of an 8 -year old vision that started offline in a shopping mall.
Like most accelerators, we’re always looking for new ways to find great founders. While we get a fair amount of incoming applications, our best companies tend to come through founder referrals or less conventional channels. And we're always up for trying new methods to find talent.
Shopline is a DIY ecommerce platform that helps offline merchants in Asia go online, with self-branded online shops that take a few minutes to set up. The company went from 1000 registered shops and 10 paying customers at the start of Batch 10 back in August, to 6,500 shops and 140 paying customers this past week. I talked to co-founder Fiona Lau about how a bootstrapped startup acquires users in the Asian Tigers, the one tool most companies are underutilizing for both growth and product, and why 7-Eleven might be the key to unlocking ecommerce in Taiwan.
So you’re on a tight budget and you’ve got a lonely marketing team of one... in this short guide, we’ll go through what we’ve learned while promoting AdEspresso and helping our users succeed in Facebook Advertising. We’ll talk about Facebook Custom Audiences, one of the most effective way to create advertising campaigns with a laser-focused targeting.
After a successful seed round and a working business plan, my cofounder, Faouzi, and I decided it was time to start thinking international. Beyond simply translating our site, we also had to think about localization of online marketing to our target market. We hope we can offer some insight into strategies for improving your visibility when taking your business to an international market. Here are three things you should consider.
Many of us in the “startup world” lump small-to-medium sized businesses and local businesses into a singular market, ready to be automated and conquered. In reality, SMBs and local businesses make up a promising but highly diverse market of customers -- not archaic competitors -- that most startups haven’t even begun to tap into.
With the proliferation of technology and democratization of information, the PR landscape has shifted dramatically. The pieces that make up the PR puzzle are growing more expansive and, to a certain extent, highly specialized. Are you familiar with all that PR can do for your startup?