“A lot of people in LA feel as though the [Silicon] Valley guys are pirates and don’t respect content. In the Valley, they feel like people coming from Hollywood are litigious and archaic. There’s truth on both sides — but now they both need each other.” – Troy Carter, Atom Factory Many smart folks have written about Hollywood vs. Silicon Valley. Separated by only a 50 minute plane flight, the two cultures are diametrically opposed at times. Oil and water. Night and day. Lamb and tuna fish. But none speak tactically about how tech startups should approach working with Hollywood. Just as with Sand Hill Road, there is a method to the madness. The better you know the landscape, the better you’ll play the game. So we’re going to dig into: Part 1 – Who to work with in entertainment? Part 2 – Celebrities 101 Part 3 – Selling to entertainment companies Part 4 – A 3 minute introduction to content deals Part 5 – Is it worth working with Hollywood?
The following 4-part guide is packed with idea accelerators and tips for interview preparation when your time is limited. You’ll just need a trusted colleague who understands your messaging objectives and business goals and a few free hours to hash out a plan. Reserve a conference room and have at it!
So you’re now convinced you should improve your activation, and are willing to dedicate some time to it. Not much time -- luckily, improving activation often only takes a few minutes a week to set up and run a new A/B test -- but enough time to make it a priority for your company. What should you focus on? This post presents 10+ ways you can definitively and measurably increase activation rates and get more from every acquisition campaign, whether paid or organic.
We’re big advocates of a/b tests on your most important real estate. But what happens when you run an A/B test where your new ‘improved’ version doesn’t win? Today we look at how Love With Food (a 500 company) extracted an important conversion funnel optimization even when their original version won a major homepage A/B test.
This post is Part 1 in our 500 Distribution series on activation for SaaS, by 500 Distribution Hacker-in-Residence Justin Mares. Get more growth goodness with Distrosnack, our daily email of bite-sized growth + GIF awesomeness. Imagine you’re living the marketer’s dream. You’re acquiring hundreds, even thousands of customers every day because your product and marketing are just that awesome. Your team, investors and family are pumped, and there’s a feeling of excitement as your user metrics go up every day. However, all this means nothing if you ignore one key metric – activation.
We analyzed over 2000 angel investors on factors such as network strength, rate of follow-on investment, # of exits, brand and more. Here's how angel investors stack up. We previously looked at assessing corporate VCs and AngelList syndicates using the same algorithms we use to assess financial or pure-play VCs and today we're turning our Investor Mosaic algorithms onto individual angel investors.
Micro VC funding participation in VC deals hit a multi-year high in Q1 2014. Of course, they are not all created equal. Here's who is doing the most deals, has the strongest networks and best follow-on rates. Venture capital funding is on a tear so far in 2014 - hitting a U.S. quarterly high in Q1 of this year that has not been seen since Q3 2000. And it's not just high-profile, well-established venture firms wheeling and dealing.
What’s hard about being a VC? That’s the question we asked Kate Mitchell of Scale Venture Partners – check out the video below to hear her insights about fundraising, communicating with LPs, and more! To learn even more about how she closed a whopping $300M fund in just 92 days, register for PreMoney now.
Corporate venture capital is hot again. U.S. funding levels spiked in Q1 2014 to nearly $3 billion. Public tech companies are sitting on massive cash balance sheets and their venture groups are involved in some of the largest VC financings happening today (Cloudera's $900M Series F rounds saw Intel Capital lead and Google Ventures participating). But as more corporate VCs jump into the tech investment landscape, the reality is that not all of them are created equal. So we wanted to evaluate corporate VCs using the same algorithms (Investor Mosaic) and metrics we use to assess traditional or pure-play venture capital firms to see how they stack up.
I moderated a Limited Partner (LP) panel at last year’s PreMoney event similar to the one that I will be moderating again this year. When asked about the attractiveness of venture as an asset class last year, one of the panelists presciently said, “We’re at a cycle point in venture again. The investment opportunity is great and the overall Limited Partner psychology is weak.
Here at 500 Distribution, we are big fans of Mixpanel for tracking data on user behavior in your conversion funnel. We’ve helped dozens of companies through the 500 Distribution Program and our Accelerator use Mixpanel to better understand the true shape of their funnel, address drop-off points, and make more money (or just lose less of it).
During my recent two-week trip to Seoul to judge at beLAUNCH (Korea’s TechCrunch Disrupt) and meet Seoul Digital Forum’s Global Hackathon teams, I was lucky enough to chat with 100 Korean companies. That’s 100 companies in 10 days! For some context, I am a Korean-born American who immigrated to the US from Seoul when I was 9 years old. Having been only back once in 2004, this was my first time seeing Korea in 10 years.