Jul 16, 2013 On Our Blog

Facebook Custom Audiences 101

This post is part of the ongoing Distribution Tuesday series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter. What are custom audiences? Custom audiences is one of the most powerful features found in Facebook Ads. A custom audience is a set of “users” that you upload (usually in the form of email addresses) in a CSV or Excel file to Facebook. Facebook then looks at their users and tries to find the users in the set you uploaded to make a match. If a match is found, they place that user into the custom audience. From there, you can target any of your ad …


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Jul 11, 2013 On Our Blog

3 Dumb Reasons Why Startups Aren’t Translating Their Services into Arabic

The following post was contributed by Hani Morrar, Biz Dev Manager at Dakwak. Hani started his career in Amman, Jordan doing sales, marketing and lead generation. He moved to Dubai in 2011 to work as a Marketing Project Manager at The Content Factory, and one year later returned to Jordan to work with cashU, the leading prepaid online payment gateway in the MENA region. Last year, Hani joined Dakwak and recently came to Mountain View for 500’s accelerator program. سأل الممكن المستحيل : أين تقيم ؟ فأجابه في أحلام العاجز Translation: The “Possible” asked the “Impossible”: where do you live? and it answered, “In the dreams of the quitter.” If you ask any startup founder what they mean when they say “global,” you’ll usually get …


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Jul 10, 2013 On Our Blog

World Startup Report: 16 Countries and Counting

The following post was contributed by Bowei Gai, founder of World Startup Report. Bowei is an entrepreneur who founded CardMunch (A 500 Startups company) and sold it to LinkedIn in 2011. On New Year’s Eve of 2013, he boarded his first flight for a 9-month long trip across 29 countries and 36 cities to research the world’s startup ecosystems. He traveled to India, Australia, Colombia, Peru, Chile, Brazil, Philippines, Myanmar, Thailand, Nepal, Ethiopia, Kenya, Israel, Greece and Spain. Below is his story. A million thanks to the World Startup Report team, sponsors, and volunteers around the world for making this trip a reality. It’s been an amazing 6 months. Here’s a recap of what I’ve learned on the road: Time …


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Jul 9, 2013 On Our Blog

Grow Your Business Smarter with Conversion Rate Optimization

This post is part of the ongoing Distribution Tuesday series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter. When it comes to acquiring customers online, one of the best ways to work smarter—instead of harder—is by engaging in conversion rate optimization (CRO): testing and iterating on the steps that users go through on their way from prospective to actual customers. Ready? Iterate. CRO is best understood in the context of your customer lifecycle (see startup metrics for pirates for a refresher). Once you’ve defined which user actions map to each element of the lifecycle for your business, you can start optimizing for each step. …


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Jul 2, 2013 On Our Blog

How to Talk to Investors about Marketing and Growth

This post is part of the ongoing Distribution Tuesday series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter. In the ultra-competitive world of startups, having engineering power and a great design is merely the price of admission. Marketing is the element that will actually grow your business enough to get it funded, or better yet, make it sustainable. So, do you know how to speak about marketing in your pitch meetings? Here are a few examples of what not to say and what to say that will help score you points with investors. Things to never say:   Stop saying this, and especially …


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