Authentic & Appropriate Beauty Commerce for Women of Color


Podozi is a beauty technology startup re-inventing beauty ecommerce in Africa.

We simplify buying beauty and personal care products online for women of color in Africa by offering our customers access to video & editorial contents that helps them to identify what products to use as women of color, how to use these products; and complement that with a one-on-one access to expert advisory where all their beauty questions are answered.

Our focus is on women of color across Africa – a segment that’s been largely overlooked even globally even though their spending power has been growing steadily for years. We help to curate the right beauty products for them, ensure the products they buy are original and can meet their very unique ethnic skin and hair needs.

We make buying beauty online fun, easy and safe by offering customers limitless variety, 100% authentic products sourced directly from the manufacturers and expert guide to help them make informed buying decisions. 


  • Wale Babatunde
  • Teniola Adejuwon

Lagos, Nigeria