Aug 3, 2016 International Stories

Raising The Drawbridge? Brexit’s Implications For UK Startup Founders & Investors

In 2015, 500 Startups Partner Matt Lerner joined the firm so he could lead the London-based Distro Dojo, a growth marketing boot camp/think tank that helps early-stage startups scale up for their next round. When he took the reins, Lerner had many expectations, but the notion that 51% of British voters would soon vote to leave the European Union was not one of them. The UK’s relationship to the EU has been ambivalent for decades, but that hasn’t stopped London from becoming a hub for European startups, said Lerner. Like Silicon Valley, London has access to sufficient money, talent and experience to sustain a startup ecosystem. Brits haven’t imported California’s sunny optimism, Lerner said, but “they have always embraced and celebrated …


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Nov 12, 2015 On Our Blog

7 Little Known Techniques in the NEW Email Marketing

Email = reach. Email is STILL the most effective, highest ROI way to communicate with an audience — of ANY size — and email is the foundation of all other channels.
Today I’m going to share the NEW rules of email marketing that I’ve discovered through recent experiments of my own, and through my advisory work with pre-A startups in the 500 portfolio.


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Sep 22, 2015 On Our Blog

“Email is (Still) King in Ecommerce” & an Email Deliverability Secret Weapon

Vango (500 Startups Batch 12) is a platform that connects artists creating original works with buyers looking for something beyond your tired old CB2 (or let’s be honest, Ikea…) home decor. Today we unveil Vango’s recent wins in email remarketing and growth, under the guidance of Distro Partner Tammy Camp. Why Vango? We decided to feature Vango in today’s case study for a couple of reasons. Notably, the company has a distinctive competitive edge, distro-wise, no matter what market they decided to tackle. This is their edge: It’s something that I like to call a “Silicon Valley Tripod”.  A tripod is a stable foundation that consists of three legs that supports equipment attached to the top of it.  A Silicon Valley Tripod …


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