Apr 21, 2016 On Our Blog

From “Dormant” List to 66% Open Rate, to 48K Subscribers — Here’s How.

Last Updated: August 29, 2016 Today I want to get into all the juicy details for how I got a 66% open rate to 48K subscribers (over 60% that would count as “dormant”) within 24 hours. A couple of weeks ago, I decided it was time to reactivate the 500 Startups email list. It’s not a huge email list, because we’re niche and are only looking to target specific, relevant audiences. But it’s decent. About 48K give or take, as I’m writing this. In my previous post about email marketing, I talked about unsubscribes and tired, beaten lists where all your subscribers are annoyed at you for blasting them with irrelevant content at high (or low) frequency. This was exactly …


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