Sep 19, 2018 On Our Blog

10 US & LatAm Startups Selected for Our 2018 Miami Growth Program!

UPDATE: These 10 startups are getting ready to pitch! Accredited investors can get a piece of the action at Miami Demo Day 2018. Contact events@500.co to attend an exclusive debut event on Nov. 1st!   500 Startups Miami has selected the 10 startups that will make up the Miami Growth Program Batch 2018. 500’s hallmark 10-week program brings mentors, experts and investors from our global network  to accelerate the startups’ growth trajectory and support fundraising to scale. The selection was a very competitive process that included reviewing over 200 applications from all over the world. The selected startups all share the following characteristics: Seasoned teams with solid track record working together Disrupting large markets in the US and Latam through highly scalable …


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Dec 21, 2017 On Our Blog

7 Ways SEO Can Get You to a Million+ Monthly Users

Guest Post: Giulio Chiarenza is the co-founder of Equipboard, the world’s largest database of artists and the gear they use. SEO (short for Search Engine Optimization) is a fickle beast. We usually see companies fall into one of two camps; those that think of SEO as a “nice to have” secondary growth channel, and those that rely on it as the primary driver of growth and monetization. Our site Equipboard (batch 8) decidedly falls into the latter, but the journey to SEO competency has been an adventurous one to say the least. We’ve taken our fair share of missteps, and were it not for the SEO gurus we’ve met through 500 and the rest of our network, one of those …


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Jun 12, 2017 On Our Blog

7 Marketing Secrets from 500 Startups Demo Days

Have Fun, Get Deals Done – The Future of Marketing is the Brand Experience Pitching to top Silicon Valley investors like Tim Draper is nerve-racking. It helps when he’s dressed in a superhero costume. From Valentine’s Day-Themed (Batch 19) to Summer of Love-Themed (Batch 20), 500 Startups Demo Day is more than a pitch day, it’s a festival where everyone has fun and gets deals done. Here’s a look back at lessons we’ve learned from the last 7 Demo Days, and how 500 Startups stumbled upon creating the unique pitch day in Silicon Valley. 1. Listen to Your Audience Back in the day, 500 Startups Demo Day was pretty basic (see Batch 8): 500 Startups Founding Partner, Dave McClure, speaking …


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Jan 24, 2017 On Our Blog

7 UX / UI Design Tips to Improve Your Startup Growth

Below is a collection of my tips and feedback from a creative branding workshop I led during the most recent 500 Startups’ seed accelerator program, Batch 19. The goal was to teach startups to apply design thinking methods to improve their UX/UI , and thus increase user acquisition and market growth. Did you know the human attention span is shorter than a goldfish’s? [Fun Fact about Attention Span] Goldfish: 9 seconds > Human: 8 seconds. 😱 Yep, your website has a lot of work to do in a short amount of time to get your key message to your audience. How do you do it? Here are 7 Design Thinking Tips to Improve Your Growth Rate 🔑: 1. Integrate Combine a strong marketing message (content) with effective visuals (form). …


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Nov 22, 2016 On Our Blog

WMD ’16: Post-Conference Q&A with Brian Balfour

Guest blogger – Brian Balfour, Founder & CEO, Reforge The below article is comprised of audience questions asked to Brian Balfour during his presentation at Weapons of Mass Distribution 2016. Brian took the time to answer the questions in detail post-conference.   “How do you determine your platform?” One of the most powerful things I’ve done in my career is to build my blog. The blog acts as a platform for me to distribute my work, thoughts, and creations. The reason having this is so powerful today is because I believe we are moving towards a world where credentials matter far less, and it is more about your actual work/output. My blog is the way I do that but with …


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Oct 20, 2016 Growth Hacking and Distribution

The Yin & Yang of Marketing and Innovation

Guest Blogger – Jascha Kaykas-Wolff, Chief Marketing Officer Mozilla  “Business has only two functions—marketing and innovation.” I have heard this quotation attributed to Peter Drucker, a.k.a. “the father of business consulting” (talk about a guy with some dubious children), as well as Czech novelistMilan Kundera. Citations for Drucker usually extend the quotation, adding, “All the rest are costs.” Kundera. Drucker. Novelist. Consultant. Marketing. Innovation. The Circular Interplay There’s a wonderful, circular nature to the relationship between marketing and innovation. First, I should say I do believe everything other than innovation and marketing in business is a cost—a necessary cost, usually. But the only thing that produces business profit is innovation and the discovery of a market need for that innovation—or, …


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Oct 4, 2016 Growth Hacking and Distribution

Hooks: An Intro on How to Manufacture Desire

Guest Blogger – Nir Eyal, Author “Hooked: How yo Build Habit-Forming Products” Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web? We’re on the precipice of a new era of the web. As infinite distractions …


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Sep 29, 2016 On Our Blog

The 4 Components of a Winning Direct Mail Campaign

Direct mail is part science, part art—there is no single best solution. Innovative technologies allow us to customize mail in new ways, and the USPS continually changes rates (usually raising them) and rules. However, a couple of things stay constant: Any direct mail campaign will include the four key components of list, offer, creative, and delivery. And at every stage, consistently A/B testing what you send and who you send it to will improve recipient response and lower your costs. Let’s take a closer look at the four main components of direct mail: The list: You need to mail the right audience, who are interested in your product. The offer: You need to provide the right offer to motivate them …


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Sep 27, 2016 On Our Blog

10 Ways to Make Your Video Go Viral

Guest Blogger -Karen X Cheng, Founder/CEO Karen X LLC. I almost didn’t write this post. Because I wanted to keep the magic behind my viral video to myself. Because of my ego. Because I would have loved to brag that I just sat back and it took off on its own. But that’s not what happened. I did a ton of marketing, and it started long before the video was released. Going viral was not an accident — it was work. I tried a lot of things. This is what worked for me. 1. Don’t be “too good” for marketing I almost didn’t put together a marketing plan. Because what if I did all this marketing, and then the video still flopped? …


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