Nov 12, 2015 On Our Blog

7 Little Known Techniques in the NEW Email Marketing

Email = reach. Email is STILL the most effective, highest ROI way to communicate with an audience — of ANY size — and email is the foundation of all other channels.
Today I’m going to share the NEW rules of email marketing that I’ve discovered through recent experiments of my own, and through my advisory work with pre-A startups in the 500 portfolio.


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Sep 3, 2015 On Our Blog

When Ecommerce Meets SMS: A Growth Case Study with Bohemian Guitars & Sonar

Today’s Growth Case Study takes a scientific look at the explosion that happens when you layer SMS marketing on top of a growing ecommerce business. Big thanks to Neeharika and Matt at Sonar, who authored this case study with their client, Bohemian Guitars.
Let’s talk about Bohemian Guitars: beautiful, resonant, unconventionally artistic guitars made of oil cans that are one of Indiegogo’s hottest campaigns right now. Born three years ago as Adam and Shaun‘s basement project, the company has become a full-scale manufacturing operation. Behind this growth is strong demand and behind the amazing sales conversion metrics is SMS.


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Jun 25, 2015 On Our Blog

Mayvenn is Killing It Because of Community

Today’s GROWTH case study looks at how 500 portfolio company Mayvenn is leveraging one of the most untapped — but high ROI — distribution channels out there: SMS. Neeharika Bhartiya at Sonar, another 500 company, breaks down how SMS has helped Mayvenn scale reach and conversions to a customer base that’s increasingly post-email.


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