Apr 15, 2016 On Our Blog

PR For Startups: The Art of the Press Release in 7 Steps

Editor’s Note: Today’s post comes from Conrad Egusa, CEO of Publicize and a 500 Startups Mentor specializing in PR and media. PR can be INCREDIBLY important for startups — not only as a one-time bump in growth but also for long-term amplification of your good efforts. Good (positive) PR hits 2 major influence factors, social proof and authority, and even bad (negative) PR will drive a bump in traffic and attention. How you capture and convert is up to you, but the first step? GET INTERNET FAMOUS.  Last note: have you ever tried to do PR for yourself or your company? It IS kind of scary, those journalists DO bite. As my friend Eric Eldon (former editor in chief at Techcrunch) used …


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