Jul 27, 2016 On Our Blog

19 content marketing ideas that aren’t blog posts

9 min read I talk to a lot of teams about content marketing, a great way to get quality organic traffic at higher volumes if you put in the work and do it right. Most of these conversations tend to start with: “So, we’re thinking of writing this blog post… should we write about X, Y or Z?” Or, “How can I hire someone to write more posts?” These aren’t the wrong questions to be asking — if you’ve determined that content marketing is an important part of your growth marketing framework. But, they make me a little sad. The reason is because, to me (and to your future traffic) content is blog posts, but it isn’t JUST blog posts. …


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Apr 21, 2016 On Our Blog

From “Dormant” List to 66% Open Rate, to 48K Subscribers — Here’s How.

Last Updated: August 29, 2016 Today I want to get into all the juicy details for how I got a 66% open rate to 48K subscribers (over 60% that would count as “dormant”) within 24 hours. A couple of weeks ago, I decided it was time to reactivate the 500 Startups email list. It’s not a huge email list, because we’re niche and are only looking to target specific, relevant audiences. But it’s decent. About 48K give or take, as I’m writing this. In my previous post about email marketing, I talked about unsubscribes and tired, beaten lists where all your subscribers are annoyed at you for blasting them with irrelevant content at high (or low) frequency. This was exactly …


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