Apr 23, 2015 On Our Blog

YouTube Famous: Is Video a Viable Growth Channel for Startups?

YouTube gets more than a billion uniques a month, featuring “big” influencers with multiple millions of subscribers, “mid-size” influencers who have hundreds of thousands of subscribers and “small” influencers who still boast more followers than some small towns have people. It’s not just YouTube, though. Influencers on Vine, Instagram and elsewhere have aggregated millions of followers on those channels too. So the numbers are exciting, and video is clearly a promising medium for content distribution and growth. But is it really ROI-driven — and affordable — enough for startups? 500 Distro recently partnered up with General Assembly in L.A. to talk about video as a viable growth channel for startups, not just fancy brands with buckets o’ dollars. Our panelists …


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