Jun 2, 2016 On Our Blog

How to Grow a Startup, Marketing Hell Week Edition

Today’s post comes from guest author Lauralynn Stubler, a growth marketer who’s been helping out 500 Startups’ brand new Batch 17 survive our Accelerator program’s (in)famous Marketing Hell Week. Batch 17 Marketing Hell Week is over, but the learnings from our startup resources have just begun…. Today we’re sharing some key takeaways on how to grow a startup from our recent Marketing Hell Week roster of speakers. HOW TO GROW A STARTUP – THE QUICK TIPS “Start with running A/A tests to test your tools.” — Hiten Shah on A/B Testing Click-to-tweet: http://ctt.ec/hK6zd A/A testing is often overlooked but it’s an excellent method of double-checking the effectiveness of your A/B testing software. A/A testing is the tactic of using A/B …


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Jun 1, 2016 On Our Blog

Unconventional Investing Promotes Innovation & Empathy — Interview with 500 Startups EIR Tristan Pollock

500 Startups Venture Partner and Entrepreneur-in-Residence Tristan Pollock is open to new experiences, and he hopes you are, too. “My focus is, ‘I’m really excited about this thing, so let me share it with people who are also excited about it,’” said Pollock. Tristan’s bio describes a person who has a strong interest in ecommerce, but conversation reveals that creating and sharing are his passions. After opening up, he confesses what he calls his “hidden agenda:” the ongoing search for products, services and people who combine novelty and value. “Behind the things I do, there’s usually some passion about why it’s interesting or cool and how it might help people or open their minds,” he explained, “but I also want to reduce judgment …


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