Aug 30, 2016 On Our Blog

Next, Final Frontier: Lessons Learned Investing in West & South Africa

Exciting businesses are growing in emerging markets. During my time at global early stage seed fund, 500 Startups, I’ve led deals in agriculture marketplaces in Indonesia (iGrow), global workflow management software from Brazil (Pipefy), and even education or sewing marketplaces in “emerging markets” like the MidWest of the United States. 500 Startups has a culture of looking ahead to emerging markets, so I was encouraged to follow my investment thesis that there is massive opportunity in thinking ahead. There were many haters, especially when I became interested in West Africa: “These markets are too early.”  or, “There’s no downstream capital for these companies.” Initially, I was worried about whether I would be stranding these companies or whether it was too early …


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