Apr 21, 2016 On Our Blog

From “Dormant” List to 66% Open Rate, to 48K Subscribers — Here’s How.

Last Updated: August 29, 2016 Today I want to get into all the juicy details for how I got a 66% open rate to 48K subscribers (over 60% that would count as “dormant”) within 24 hours. A couple of weeks ago, I decided it was time to reactivate the 500 Startups email list. It’s not a huge email list, because we’re niche and are only looking to target specific, relevant audiences. But it’s decent. About 48K give or take, as I’m writing this. In my previous post about email marketing, I talked about unsubscribes and tired, beaten lists where all your subscribers are annoyed at you for blasting them with irrelevant content at high (or low) frequency. This was exactly …


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Jan 29, 2016 On Our Blog

Before You Acquire, Reactivate — How to Reactivate Your Dormant Email List (Includes Scripts)

I recently released The Ultimate Email Playbook — 43 Scripts for Startups, my 78-page tome based on my work helping hundreds of startups step up their email marketing game. Today I wanted to share some templates and further thoughts on one of the biggest problems in email marketing — how to reactivate dormant subscribers. We’ll start out with a crash course on dormancy in email marketing, and then get into some templates below. ———- While it’s sexy to acquire new users (just google image search “new user acquisition sexy” and you’ll see what I mean), it’s smarter and cheaper to do as much as you can to reactivate the users and subscribers you already have. Duh! And yet, if it’s …


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Nov 12, 2015 On Our Blog

7 Little Known Techniques in the NEW Email Marketing

Email = reach. Email is STILL the most effective, highest ROI way to communicate with an audience — of ANY size — and email is the foundation of all other channels.
Today I’m going to share the NEW rules of email marketing that I’ve discovered through recent experiments of my own, and through my advisory work with pre-A startups in the 500 portfolio.


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Sep 22, 2015 On Our Blog

“Email is (Still) King in Ecommerce” & an Email Deliverability Secret Weapon

Vango (500 Startups Batch 12) is a platform that connects artists creating original works with buyers looking for something beyond your tired old CB2 (or let’s be honest, Ikea…) home decor. Today we unveil Vango’s recent wins in email remarketing and growth, under the guidance of Distro Partner Tammy Camp. Why Vango? We decided to feature Vango in today’s case study for a couple of reasons. Notably, the company has a distinctive competitive edge, distro-wise, no matter what market they decided to tackle. This is their edge: It’s something that I like to call a “Silicon Valley Tripod”.  A tripod is a stable foundation that consists of three legs that supports equipment attached to the top of it.  A Silicon Valley Tripod …


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