Feb 20, 2019 On Our Blog

Startup Accelerator Program: 5 Things You’ll Learn In The 500 Startups Accelerator Program

As a founder you might be thinking, “Is a startup accelerator program worth my time? What could I possibly learn from a startup accelerator program that I couldn’t just learn on my own?” I’d say if you have a network filled with prospective investors, employees, customers, and attorneys who have years of expertise on the ins and outs of your the particular market and industry your company is serving, and of course, the time to share all of it, you’re all set 😉 Don’t have it all? Here are 5 things you’ll learn, specifically from the 500 Startups’ accelerator! 1. The startup accelerator program keeps up-to-date on what is going on in the fundraising market. The fundraising market is continuously …


Jan 24, 2017 On Our Blog

7 UX / UI Design Tips to Improve Your Startup Growth

Below is a collection of my tips and feedback from a creative branding workshop I led during the most recent 500 Startups’ seed accelerator program, Batch 19. The goal was to teach startups to apply design thinking methods to improve their UX/UI , and thus increase user acquisition and market growth. Did you know the human attention span is shorter than a goldfish’s? [Fun Fact about Attention Span] Goldfish: 9 seconds > Human: 8 seconds. 😱 Yep, your website has a lot of work to do in a short amount of time to get your key message to your audience. How do you do it? Here are 7 Design Thinking Tips to Improve Your Growth Rate 🔑: 1. Integrate Combine a strong marketing message (content) with effective visuals (form). …


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Nov 22, 2016 On Our Blog

WMD ’16: Post-Conference Q&A with Brian Balfour

Guest blogger – Brian Balfour, Founder & CEO, Reforge The below article is comprised of audience questions asked to Brian Balfour during his presentation at Weapons of Mass Distribution 2016. Brian took the time to answer the questions in detail post-conference.   “How do you determine your platform?” One of the most powerful things I’ve done in my career is to build my blog. The blog acts as a platform for me to distribute my work, thoughts, and creations. The reason having this is so powerful today is because I believe we are moving towards a world where credentials matter far less, and it is more about your actual work/output. My blog is the way I do that but with …


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Oct 20, 2016 Growth Hacking and Distribution

The Yin & Yang of Marketing and Innovation

Guest Blogger – Jascha Kaykas-Wolff, Chief Marketing Officer Mozilla  “Business has only two functions—marketing and innovation.” I have heard this quotation attributed to Peter Drucker, a.k.a. “the father of business consulting” (talk about a guy with some dubious children), as well as Czech novelistMilan Kundera. Citations for Drucker usually extend the quotation, adding, “All the rest are costs.” Kundera. Drucker. Novelist. Consultant. Marketing. Innovation. The Circular Interplay There’s a wonderful, circular nature to the relationship between marketing and innovation. First, I should say I do believe everything other than innovation and marketing in business is a cost—a necessary cost, usually. But the only thing that produces business profit is innovation and the discovery of a market need for that innovation—or, …


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Oct 4, 2016 Growth Hacking and Distribution

Hooks: An Intro on How to Manufacture Desire

Guest Blogger – Nir Eyal, Author “Hooked: How yo Build Habit-Forming Products” Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web? We’re on the precipice of a new era of the web. As infinite distractions …


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Jul 20, 2016 On Our Blog

Should You Take the Offer? A Growth Marketers’ Framework to Climbing the Startup Career Ladder

This post comes from Alex Nucci, VP of Growth at ClutchPrep, a company that provides textbook-specific videos and tutoring in science subjects to college students. Under Alex’s guidance, ClutchPrep has tripled their MRR over the past 8 months. 8 months ago, I hit a crossroads. About to choose my next career move, it wasn’t clear to me which option was best. They were all great, but there was definitely a better one to pick (there always is). I created a list of things that one considers when making a decision like this. The idea was to put them all in perspective with what my long term goals were, as opposed to being lured in by what might be a short term win. After …


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Jun 15, 2016 On Our Blog

More Users, Less Spend — 10+ ways to Trim the Fat & Save 5-figures on Adwords (and beyond)

10+ Ways to Eliminate The Adwords Dimensional Wastage That Kills Your Google Display Network Campaigns Results Even Before You Start You need to put your Adwords Display Network Campaigns on a Diet. Actually, not a diet… just trimming the fat with aggressive liposuction surgery might be better. Google Display Network (GDN for acronym lovers) is AMAZING. With over 2 million Display Network sites that reach over 90% of Internet users worldwide (Source: comScore), there are a lot of opportunities to reach customers. But with that power… there just as many dangers. In fact, it’s so dangerous that I rarely meet a startup that’s doing everything I’m going to share with you in this guide. Let me be clear…. The ENEMY …


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Jun 2, 2016 On Our Blog

How to Grow a Startup, Marketing Hell Week Edition

Today’s post comes from guest author Lauralynn Stubler, a growth marketer who’s been helping out 500 Startups’ brand new Batch 17 survive our Accelerator program’s (in)famous Marketing Hell Week. Batch 17 Marketing Hell Week is over, but the learnings from our startup resources have just begun…. Today we’re sharing some key takeaways on how to grow a startup from our recent Marketing Hell Week roster of speakers. HOW TO GROW A STARTUP – THE QUICK TIPS “Start with running A/A tests to test your tools.” — Hiten Shah on A/B Testing Click-to-tweet: http://ctt.ec/hK6zd A/A testing is often overlooked but it’s an excellent method of double-checking the effectiveness of your A/B testing software. A/A testing is the tactic of using A/B …


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May 24, 2016 On Our Blog

The Startup Pivot Pyramid

In 2011 we raised $2M from some of the top investors in Silicon Valley. Our startup, SocialWire (later renamed Manifest), helped online retailers instantly personalize the shopping experience when their customers signed in with Facebook. However — we soon learned that it was hard to convince the big retailers to add our product recommendations to their websites which they’ve been optimizing for years. We also found that not enough customers wanted to sign in with Facebook while they were shopping online to get a more personalized experience. With most of our $2M still in the bank, and a technology that was good at matching Facebook users to the right products, we decided to pivot on the problem we were solving for the …


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Apr 20, 2016 On Our Blog

500’s Tammy Camp: “Growth Hackers Hate The Term ‘Growth Hacker.'”

If getting your startup off the ground is war, you want Tammy Camp in your foxhole. Tammy is a master tactician; a 500 Startups Partner since November 2014, she creates the curriculum for the accelerator’s growth-hacking program in Silicon Valley, which includes an infamous Marketing Hell Week. When she’s not working with the latest batch of entrepreneurs, Tammy brings her skills to bear for 500. As with other seasoned commandos, many of her missions remain classified, but it can be revealed that she led the company’s HubSpot integration, assists internal fundraising teams with internal processes and uses her unique skill set to help convert prospects into LPs. Like other members of the Distro team, Tammy’s also an investor who offers input on …


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