Author
Susan Su
Susan is part of the 500 Startups Distribution Team, specializing in content and email marketing. She has previously run marketing and growth for Inside Network (acquired byWebMediaBrands in 2011), AppSumo.com, and Ramit Sethi.
Latest Articles

From “Dormant” List to 66% Open Rate, to 48K Subscribers — Here’s How.
Last Updated: August 29, 2016
Today I want to get into all the juicy details for how I got a 66% open rate to 48K subscribers (over 60% that would count as “dormant”) within 24 hours.
A couple of weeks ago, I decided it was time to reactiva...

Growth Case Study: Aircall on One Metric That Matters & Selling to Uber
Aircall is a 500 portfolio company that addresses this one single truth about growing a business and getting repeat customers:
Phone calls still matter.
The company offers next-gen phone support solutions that integrate your stuff with Slack...

Before You Acquire, Reactivate — How to Reactivate Your Dormant Email List (Includes Scripts)
I recently released The Ultimate Email Playbook -- 43 Scripts for Startups, my 78-page tome based on my work helping hundreds of startups step up their email marketing game.
Today I wanted to share some templates and further thoughts on one of...

5 Distribution Experiments You Can Do For $10 Or Less
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This is part of our Distribution series, presenting actionable material your startup can use today. Get more marketing tips by following @500Distribution on Twitter and subscribing to Distrosnack, our daily email with bite-sized tips to grow ...