Susan Su

Author

Susan Su

Susan is part of the 500 Startups Distribution Team, specializing in content and email marketing. She has previously run marketing and growth for Inside Network (acquired byWebMediaBrands in 2011), AppSumo.com, and Ramit Sethi.

Latest Articles

July 27, 2016
lightbulbs everywhere
July 27, 2016

19 content marketing ideas that aren’t blog posts

9 min read I talk to a lot of teams about content marketing, a great way to get quality organic traffic at higher volumes if you put in the work and do it right. Most of these conversations tend to start with: “So, we’re thinking of writ...
April 21, 2016
April 21, 2016

From “Dormant” List to 66% Open Rate, to 48K Subscribers — Here’s How.

Last Updated: August 29, 2016 Today I want to get into all the juicy details for how I got a 66% open rate to 48K subscribers (over 60% that would count as “dormant”) within 24 hours. A couple of weeks ago, I decided it was time to reactiva...
February 24, 2016
February 24, 2016

Growth Case Study: Aircall on One Metric That Matters & Selling to Uber

Aircall is a 500 portfolio company that addresses this one single truth about growing a business and getting repeat customers: Phone calls still matter. The company offers next-gen phone support solutions that integrate your stuff with Slack...
January 29, 2016
January 29, 2016

Before You Acquire, Reactivate — How to Reactivate Your Dormant Email List (Includes Scripts)

I recently released The Ultimate Email Playbook -- 43 Scripts for Startups, my 78-page tome based on my work helping hundreds of startups step up their email marketing game. Today I wanted to share some templates and further thoughts on one of...
December 22, 2015
December 22, 2015

One Email, One CTA

Growth is life and life is growth, aka what email marketing taught me about life outside the inbox. When you think about growth all day long, and have a practice of yoga and meditation, it’s natural to start drawing some parallels between marketi...
November 12, 2015
November 12, 2015

7 Little Known Techniques in the NEW Email Marketing

Last updated: August 18, 2016 Note: if you already know you're not going to master email marketing after 1 (monster) blog post and are ready to steal some shortcuts… check out my upcoming project, Email For Startups. I’ve generated millions ...
April 10, 2014
April 10, 2014

Growth Case Study: The Engagement Habit with Doorman App

"This interview and case study is part of our Distribution series, presenting actionable material your startup can use today.  More marketing tips @500Distribution on Twitter and via Distrosnack, our daily email of bite...
March 13, 2014
March 13, 2014

5 Distribution Experiments You Can Do For $10 Or Less

" This is part of our Distribution series, presenting actionable material your startup can use today. Get more marketing tips by following @500Distribution on Twitter and subscribing to Distrosnack, our daily email with bite-sized tips to grow ...

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