Susan Su

Author

Susan Su

Susan is a partner on the 500 Startups Distribution Team, specializing in content and email marketing. She has previously run marketing and growth for Inside Network (acquired byWebMediaBrands in 2011), AppSumo.com, and Ramit Sethi.

Latest Articles

May 25, 2016
May 25, 2016

TODAY’S DISTROSNACK: Hot Subject Line

Power words: remember, now, you, new, sale UN-power words: best, amazing, guaranteed, hurry, look inside, groundbreaking, once in a lifetime. Get inside their heads (free response surveying, livechat, in-person) -- don't use meaningless superlat...
May 09, 2016
May 09, 2016

4 Secrets to Content Marketing Velocity for (Lazy) Startups

If you’re an overachiever like most of the startup world (and I know you are if you’re reading blog posts about growth marketing), then you probably want your inbound marketing content to be the most amazing thing ever to hit the Internet. Thi...
May 04, 2016
May 04, 2016

It’s Back: Marketing Hell, With a Vengeance

Today's post comes from guest author Lauralynn Stubler, a growth marketer who's been volunteering her time helping out 500 Startups' brand new Batch 17 survive our Accelerator program's (in)famous Marketing Hell Week. In exchange for one mere ...
April 22, 2016
April 22, 2016

500 Mentor Profile: Julie Zhou’s discipline of growth

Today's post comes from Parker Tarun at Mixpanel, and features 500 Mentor and badass growth hacker Julie Zhou.  Julie's interview is part of a series that shares how people, businesses, and the world are better off being "data-driven" and gets ...
March 21, 2016
March 21, 2016

Growth Case Study: StudyPool on Growth for Fundraising & Increasing Revenue by 25% — monthly

Studypool is an online marketplace that has seen 25% month over month revenue growth -- 90% of which comes through organic acquisition. In the 3-month period that they worked with 500 Distro, the company also increased site traffic by 46% and g...
March 17, 2016
March 17, 2016

How We Used Poker to Meet Investors & Do Sales Prospecting

Live events can be a great way to do leadgen. Case in point, our events here at 500 Startups have been very effective in building out our lead pipeline for investors and founders alike (yes we are running a business too). It seems like a simple...
February 01, 2016
500 Startups Marketing Hell Week Batch 16 Opening Day
February 01, 2016

Marketing Hell Week is Here [DAY 1]

Marketing Hell Week is HERE. Today's guest post comes from Marshall Darr, a founder who's helping us pull off our most complex -- yet elegant -- choreography of a growth marketing crash course ever created. Read on to see the full schedule of mate...
January 27, 2016
January 27, 2016

Announcing Batch 16 — 500’s Largest Cohort EVARRRRR!

500 Startups is proud to bring you Batch 16, the largest accelerator cohort in 500 Startups history with 53 companies in total. Batch 16 has five major industry themes: FinTech Digital Health ViceTech HR/workforce development Sports...
January 19, 2016
January 19, 2016

Announcing Distro Dojo Malaysia 2016

Growth marketing is about to blow up Southeast Asia -- again. 500 Distro’s 10 week Distro Dojo growth program for post-seed companies is now accepting applications for the Spring 2016 cohort in Kuala Lumpur, from March 1 through May 15. Sta...
December 04, 2015
December 04, 2015

Announcing the 2016 Distro Dojos

500 Startups has been bringing world class entrepreneurs to Silicon Valley for years. But nowadays entrepreneurs from all over the world can build EPIC, venture-returns businesses without relocating to Silicon Valley -- and we aim to help them...

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Rebecca is a Venture Partner at 500 Startups, where she manages the San Francisco accelerator's health tech track. Previously she founded CakeHealth.com (acquired in 2015), to help individuals track and manage their healthcare expenses, and was a TechCrunch DISRUPT finalist. She is recognized as one of 70 Digital Leaders by the United Nations, and has also been an advisor to the White House health data standards movement for patient access. You can often find her kiteboarding in Baja California Sur.​