Marketing Hell Week January 2017 – Day 2 Recap

Tam Pham

February 21, 2017


What is Marketing Hell Week?

MHW is Growth Marketing 101 Bootcamp 500Startups puts together for every one of their seed stage cohorts. The event is also livestreamed free.

Join us for Sales Hell on March 1-2, 2017 here: http://www.growth.500.co/

[youtube https://www.youtube.com/watch?v=d1RU8sNdpoI&w=560&h=315]

Analytics 101 with Gabriela Ghimis

Gabriela Ghimis, Growth at Digit talks about:

  • How and when to measure analytics
  • How to choose what to measure and how much
  • How to report and review analytics


[youtube https://www.youtube.com/watch?v=94YGnOxYUJY&w=560&h=315]

Retention with Jeannette Sacks  

Jeannette Sacks, Senior Director of Merchandising & Marketing @StackCommerce talks about:

  • How to apply Retention Marketing Foundations
  • How to measure retention through cohort analysis, LTV, and churn rate
  • Goal setting and action planning on your retention marketing plan


[youtube https://www.youtube.com/watch?v=7H5ZyC7EVA0&w=560&h=315]

A/B Testing with Ron Schneidermann

Ron Schneidermann, CMO at AllTrails talks about:

  • Why you should trust data over everything else
  • The three pre test questions to ask your customers
  • What you should choose to A/B test and how to execute

[youtube https://www.youtube.com/watch?v=3cm98uCRnjE&w=560&h=315]

Pinterest and Visual Marketing Basics w/ Brittany Murlas

  • Why you should use Pinterest
  • How to advertise on Pinterest
  • How to optimize your posts for maximum pins

Click here for Day 3’s recap!


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