9292 Views

MemeChat is Making People Laugh and Getting Meme Creators Paid

by

February 26, 2021

Memes are a huge part of the culture of the internet, especially for Millenials and Gen Z.  Ever try making a meme on your phone though? Creating a meme on the fly and customizing it to the moment can be way harder than it looks. Not to mention earning anything for that creation!

From our first meeting, we loved how MemeChat aims to make creating, sharing, and viewing memes easy to do, whether in their app or anywhere else you chat online. 

In 2020, as COVID-19 limited options for communication and entertainment, social media use increased. In India, social media audiences are booming as the population continues to connect online. Social media users stand at 330 million–the equivalent of the entire U.S. population–with Gen Z and Millennials representing the vast majority. 

That’s where MemeChat comes in. MemeChat is tapping into the massive demand for meme content in India, helping people create, share, and even make money from memes. 

Here’s a look at why we’re so excited they joined our virtual-first accelerator program. 

The Nuts & Bolts 

Problem: As content is now shared across platforms more easily, there are new opportunities for social networks to emerge. Social media users will go to the networks that provide a fun experience, as TikTok has proven. In India, memes are a huge part of what’s shared in chat groups, and now brands and advertisers are taking note because they can use them to communicate with their audiences in the language they’re already using – memes.

Solution: MemeChat makes generating memes and user content easier with simple yet powerful creator tools (like face swapping into popular memes!), as well as incentivizing users with payments for participating in branded content. The MemeChat app enables users to see a feed of funny content personalized to a user’s likes, find sponsored challenges to create memes, and search for hashtags that earn money for the user when they are shared. 

MemeChat also developed a meme keyboard for iOS and Android to make it easier for users to create memes and share them when chatting across any social media platforms and messengers such as WhatsApp. 

When 500 Met MemeChat

MemeChat sent us an accelerator application and we were immediately impressed by the young, hardworking team behind the scenes. Kyle Fernandes, the CEO of MemeChat, is a computer science engineer and has managed social pages with millions of followers. Some of his most popular accounts, such as @shitindianssay and The Sarcastic Indian have amassed hundreds of thousands of followers. Taaran Chanana, also a computer science engineer, is the managing director of MemeChat. 

Why Now?

MemeChat has been growing in a huge way over the past few months, now well over 1 million downloads, and 600,000 monthly active users. Last year they were also featured in a competition for Made in India apps after TikTok was banned. MemeChat won the people’s choice selection and was featured as the second choice in the entertainment category. 

Meme accounts are among the fastest-growing on social media, and their appeal is now expanding beyond just younger generations to audiences of all types. This form of easily digestible content also makes it increasingly attractive for native marketing. 

Future of MemeChat

MemeChat is hard at work on more features to make meme creation a dream, including AI tools to make the perfect templates come together fast. They’re also working on a self-serve creation studio that allows brands to launch meme campaigns with ease. The MemeChat team is a natural fit for this type of social business, and we’re excited to see how they continue making products that are fun, engaging (and profitable) for their users. 

You can learn more about MemeChat at https://memechat.app.

LEGAL DISCLAIMER: 500 STARTUPS PROGRAMS (INCLUDING ACCELERATOR PROGRAMS), INVESTOR EDUCATION SERVICES, STRATEGIC PARTNERSHIP CONSULTING SERVICES AND EVENTS ARE OPERATED BY 500 STARTUPS INCUBATOR, L.L.C. (TOGETHER WITH ITS AFFILIATES, “500 STARTUPS”) AND THE FUNDS ADVISED BY 500 STARTUPS MANAGEMENT COMPANY, L.L.C. DO NOT PARTICIPATE IN ANY REVENUE GENERATED BY THESE ACTIVITIES. SUCH PROGRAMS AND SERVICES ARE PROVIDED FOR EDUCATIONAL AND INFORMATIONAL PURPOSES ONLY AND UNDER NO CIRCUMSTANCES SHOULD ANY CONTENT PROVIDED AS PART OF ANY SUCH PROGRAMS, SERVICES OR EVENTS BE CONSTRUED AS INVESTMENT, LEGAL, TAX OR ACCOUNTING ADVICE BY 500 STARTUPS OR ANY OF ITS AFFILIATES.

THIS POST IS INTENDED SOLELY TO PROVIDE INFORMATION REGARDING 500 STARTUPS AND THE HIGHLIGHTED PORTFOLIO COMPANY. ALL CONTENT PROVIDED IN THIS POST IS PROVIDED FOR GENERAL INFORMATIONAL OR EDUCATIONAL PURPOSES ONLY. 500 STARTUPS MAKES NO REPRESENTATIONS AS TO THE ACCURACY OR INFORMATION CONTAINED IN THIS POST AND WHILE 500 STARTUPS HAS TAKEN REASONABLE STEPS TO ENSURE THAT THE INFORMATION CONTAINED IN THIS POST IS ACCURATE AND UP-TO-DATE, NO LIABILITY CAN BE ACCEPTED FOR ANY ERROR OR OMISSIONS.

UNDER NO CIRCUMSTANCES SHOULD ANY INFORMATION OR CONTENT IN THIS POST, BE CONSIDERED AS AN OFFER TO SELL OR SOLICITATION OF INTEREST TO PURCHASE ANY SECURITIES OR AS INVESTMENT, LEGAL, TAX OR ACCOUNTING ADVICE FURNISHED BY 500 STARTUPS. FURTHER, NO CONTENT OR INFORMATION CONTAINED IN THIS POST IS OR IS INTENDED AS AN OFFER TO PROVIDE ANY INVESTMENT ADVISORY SERVICE OR FINANCIAL ADVICE BY 500 STARTUPS. UNDER NO CIRCUMSTANCES SHOULD ANYTHING HEREIN BE CONSTRUED AS FUND MARKETING MATERIALS BY PROSPECTIVE INVESTORS CONSIDERING AN INVESTMENT INTO ANY 500 STARTUPS INVESTMENT FUND.

ALL LOGOS AND TRADEMARKS OF THIRD PARTIES REFERENCED HEREIN ARE THE TRADEMARKS AND LOGOS OF THEIR RESPECTIVE OWNERS. ANY INCLUSION OF SUCH TRADEMARKS OR LOGOS DOES NOT IMPLY OR CONSTITUTE ANY APPROVAL, ENDORSEMENT OR SPONSORSHIP OF 500 STARTUPS BY SUCH OWNERS.

Most Popular

June 09, 2020

Our Framework Post-COVID-19

July 23, 2020

Full Speed Ahead with 500 Startups LatAm’s Batch 12

Recent

Andreessen Horowitz’s Naithan Jones on Finding the Next P. Diddy

Andreessen Horowitz partner Naithan Jones sees a disconnect in the way venture capitalists identify and value entrepreneurial talent. He points to a time he once spotted Mark Zuckerberg and Diddy c...

My China Roots Connects People of Chinese Descent with Long-Lost Relatives

It is often challenging for people of Chinese descent to connect with their roots. This, coupled with China’s urbanization threatening the survival of Chinese genealogical sources, makes us excited...

1-Year In: Female Founders Reflect on the Impact COVID Has Had on Their Businesses

It’s not always easy to steer away from what feels comfortable. During the past year, COVID-19 has glaringly amplified the importance of flexibility. In many instances, doing a complete 180 from th...

Sales Tax Basics: Why Startups Should Care

Guest Post: the following post is a sponsored guest post by Avalara. All views and opinions represented in this post are the views and opinions of Avalara and do not represent those of 500 Startups...