Visiting YouTube and the Infamous Slide

Jess Erickson

December 15, 2011

Rounding out our last field trip for the year – we rendezvous’d over to San Bruno to visit YouTube HQ! Thanks to Jarek Wilkiewicz, Brian Glick, and Shiva Rajaraman for hosting us.

Where the video magic happens

Brian kicked it off with a presentation on how to engage your audiences online via YouTube.

Among the many nuggets of valuable info in his presentation, this one in particular was interesting. The 4 rules of engaging audiences online, per Brian:


    1. Create Buzz


    1. Build Loyalty


    1. Optimize for the Platform,


    1. Cross-Promote



Next up was Jarek, who talked about the YouTube APIs and some interesting tips and upcoming features. Interesting to note that several 500 Startups companies utilize the YouTube API, includingSwitchcam (who’s also in the current Accelerator batch), VidCaster, and 955 Dreams.



Finally, we couldn’t bear to publish a blog post about YouTube without including a video or two, so here are a couple of the 500 Startups companies having fun on YouTube’s indoor slide.

Most Popular

June 09, 2020

Our Framework Post-COVID-19

May 22, 2020

Launch Your Business in Georgia (The Country, not the State)


EcoCart Simplifies Sustainable Shopping for Eco-Conscious Buyers

While online shopping offers convenience and a way to stay safe during COVID-19, it is not necessarily the most “green” option. Many people are trying to find a way to offset any damage to the envi...

Apothecary Creates a Skinfluencer-Driven Marketplace for a More Unique Skincare Journey

While the skincare revolution is not new, it is quickly evolving as indie brands drive innovation and as the market continues to grow more quickly than the developed world’s GDP. Compounding that t...

Pawsh is Delivering Pet Grooming Services Anywhere

Traditional pet grooming is stressful for pets and their owners. Pets get anxious about traveling to unfamiliar environments and can spend up to four hours at a grooming salon during a session.&nbs...

Grow is Helping Teams Share Better and Faster Feedback

As COVID-19 continues to disrupt the workplace, many companies are developing new HR playbooks. Working from home is here to stay, which means providing team members with valuable feedback becomes ...