2019.07.22
500 Global Team
Breaking Down the Business of Startup Growth:
Did you know that each day we provide a snack to founders? The Snack daily newsletter provides tips for startup growth-hacking that are fun and easy to digest. Founders sign up to learn some cool new things, help their startups grow, and to have a quick laugh.
Here are a couple of examples:
Don’t send email from a no-reply send address…!
You’re missing out on a chance to get user replies to train inbox prioritization & opens! Also a reply helps with customer insights, can be a potential conversion gateway, and is arguably the ultimate activation / engagement metric!
When asking for ‘where did you hear about us’ on a form, most firms use a drop down list. We find that most users just click the top two form fields – esp. if it’s ‘google’ or ‘press’. Worse still, is when ‘google’ is the pre-selected/default option.
If understanding referral is important, don’t make it so easy! Better yet, if you’re early on and it’s really important, try a free text field and manually look at the responses for a few weeks, then base your drop down options on those responses.
If you’re worried that this will add more friction, ask that question after they’ve submitted the form/bought the product.
Hungry for More?
Rather than just a snack, how would you like to have a full meal? What if that 20-second growth-hacking appetizer was instead an 8-week comprehensive course on startup growth that teaches you to actively test, refine and validate your strategies?
500 Startups is currently accepting applications for its 2019 Miami Growth Program. Throughout the program, founders will:
- Learn how to spot growth opportunities through advanced behavioral analytics
- Discover how to reach their customer base faster and for less money
- Develop features that will increase retention using “Jobs to be Done”
- Build highly-repeatable growth strategies into their acquisition processes
- Create a winning deck and deliver a solid pitch in front of Series A investors
- Spend time interacting and networking with other founders from the region
Accepted startups will work out of the 500 Startups Miami office, and tap into 500 Startups’ world-class network of mentors and startups across the globe. The Miami Growth program culminates in a Demo Day where founders will pitch their companies to a room of investors.
If you are the founder of a startup that is finding Product Market Fit and are ready to scale, and/or you are looking to validate a new growth strategy, the 500 Startups Miami Growth Program for you!
Application deadline: July 28, 2019
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