Episode 13

How Growth Stage Software Companies Can Set the Right Price

Accrue Founder Ammanuel Selameab shares interesting insights on pricing products and services in this episode of Rise of the Next.
Ammanuel Selameab

Picture courtesy of Accrue

Shereen Abdulla

Podcast Host

Published

03.06.22

Ammanuel Selameab worked for more than a decade as a pricing expert at various companies, including Carta, Gap and Cargill, before founding Accrue in 2020. He realized that companies lack the right tools when it comes to pricing their products–one of the most consequential business decisions. Set your price too high, and you can lose customers; set it too low, and you can lose revenue. 

More than anything, pricing tends to be a process, and it’s important to get it right, especially for growth stage companies that are at an inflection point and building a sales team, says Ammanuel. He joins us on Rise of the Next for some fascinating insights. 

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Shereen Abdulla

Podcast Host

Shereen Abdulla has more than 12 years of experience in innovation management and entrepreneurship in the financial and tech industries. She has helped foster startup ecosystems across the Middle East to bring together founders, investors, corporations and government entities, and consulted on corporate innovation. Shereen holds a BSc from the London School of Economics and an Executive MSc from Columbia University.

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