Episode 14

How StoreHub is Helping Small Retailers in Southeast Asia Digitize their Operations

Founder Wai Hong Fong estimates 20 million small shops and restaurants in the region lack easy access to point of sale technology.
Wai Hong Fong

Picture courtesy of StoreHub

Shereen Abdulla

Podcast Host

Published

17.06.22

Wai Hong Fong learned the ropes in retail by helping his uncle in Melbourne, Australia sell giftware online. That later led him to spot an opportunity to supply small shops and cafés in Southeast Asia with point of sale tools to manage their inventory, orders and payments, and track performance. Previously with no easy access to technology, his customers were able to make the leap online. 

Wai Hong estimates there are 2 million such small businesses in Malaysia, Thailand and the Philippines alone, where his company StoreHub operates. “We want to kind of even out that technology inequality in the parts of the world where we felt that this is a major problem,” he says.

During the pandemic, he threw small restaurants a lifeline when StoreHub provided them with a consumer-facing food delivery app within 48 hours.  

He joins us on this episode of Rise of the Next to talk about his entrepreneurial journey from Melbourne to Shanghai to Petaling Jaya.

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Shereen Abdulla

Podcast Host

Shereen Abdulla has more than 12 years of experience in innovation management and entrepreneurship in the financial and tech industries. She has helped foster startup ecosystems across the Middle East to bring together founders, investors, corporations and government entities, and consulted on corporate innovation. Shereen holds a BSc from the London School of Economics and an Executive MSc from Columbia University.

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