Feb 17, 2016 On Our Blog

Inside the 500 Accelerator, Week 4: Growth Experiments, Startup Legal & Tequila

Inside the 500 Accelerator is a weekly series by 500 founder Troy Sultan. This week, Troy shares takeaways on what it really means to “run experiments,” the black box of startup legal, and when startup founders finally get to take a vacation.  4 weeks in, we’re finally getting settled. We’ve developed a cadence among our team, our work, and we’re even having fun when no one’s looking. The first quarter of the program was intense: ~150 new people to meet, names to remember, companies to understand, relationships to build, questions to field, pitching to do, announcements to make — all while maintaining our daily duty as startup firefighters. I spent much of month 1 understanding the landscape. What levers exist here? Who controls them? Which ones …


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Feb 10, 2016 On Our Blog

Inside the 500 Accelerator, Week 3: Marketing Hell

In this week’s post 500 founder Troy Sultan shares his take on the ~25 hours of lectures, workshops and presentations by 500 growth mentors that we call Marketing  Hell Week. The week’s programs cover everything from pricing and positioning to marketing metrics, content marketing, viral growth and more. MHW did indeed live up to its name. There was far less time for “real” work, so a lot of us had to get creative. Taking calls and meetings during breaks or lunch, scheduling walking meetings to and from the office, and leaving the office at or past midnight were common themes for most of us. This post is long, so I’ll get right to it. Note: There were few sessions I didn’t attend which is reflected …


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Feb 2, 2016 On Our Blog

Inside the 500 Accelerator, Weeks 1 & 2: Content, Progress, & the Original Name for 500 Startups

This is the 2nd post in a weekly series from founder Troy Sultan and his team at Resource, currently a part of 500 Accelerator Batch 16.  Troy will be documenting Resource’s trials and wins throughout Batch 16, so you’ll get an (only mildly censored) look behind the scenes at the 500 Accelerator.  We interviewed for 500 in December, and during the month between the interview and our start date, we heard many opinions on how much value 500 might bring to our company. Not all of them were positive. My hope for this series is to be open and honest, even if that means sharing the uncomfortable. With that, I’ll admit we likely wouldn’t be a part of 500 today had …


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Jan 25, 2016 Founder Stories and Insights

Inside the 500 Accelerator, Week 0: Growing Fast & Getting (Highly) Uncomfortable

This is the first post in a weekly series from founder Troy Sultan and his team at Resource, currently a part of 500 Accelerator Batch 16.  Troy will be documenting Resource’s trials and wins throughout Batch 16, so you’ll get an (only mildly censored 🙂 look behind the scenes at the 500 Accelerator.    [continued] It’s crucial we’re on the same page before starting our journey through 500— really, truly on the same page. All elephants out of the room, pain points alleviated, and with a solid plan for how we’ll succeed. This starts with me and my ability to lead and communicate. I’m vowing now to do a better job keeping us aligned as a team. This as a …


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Jun 18, 2015 On Our Blog

Podcast is the New Blog

Awhile back, a rather unassuming dude named Franco asked to interview me for his startup-related podcast.

Podcast? Do people still listen to podcasts?

Way MOAR than you think.

This post shows how founders can get in on this under-leveraged content marketing channel to grow your audience and get more customers. Read more…


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Jun 11, 2011 On Our Blog

An Inside Look at the Secret 500 Accelerator

In response to the accusations by Mountain View residents of accelerator participants emerging with third arms or combining within the accelerator to form shimmering/glowing super-startups, we can neither confirm nor deny these totally awesome side effects. However the Sith Lord himself sees fit to address the questions that seek to pierce the mystique of the accelerator by releasing this top secret, never-before-seen video. Fear not, brave souls of the second class, behold the secrets of the 500 Accelerator: Thanks to micro-documentaries for producing this video.


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