May 9, 2011 On Our Blog

Word To Your Mother – Mobile Moms Are Early Tech Adopters

Happy Mother’s Day! Today’s post was written by Avishai Shoham. Avishai is a dad and also founder & CEO of Evoz Monitors, a 500 Startups company. Two of the biggest consumer tech trends today are mobile connectivity and personalized data collection. Moms, in particular, are embracing both in record numbers to monitor the health and wellness of their families. Forget about targeting millennials and young men – if you want to see how rapidly new tech can “cross the chasm,” deliver Mom some cutting edge health hacks. As smartphones continue to gain market share – especially with working moms – a new generation of companies will deliver technological solutions that target the health needs of these “always connected” individuals. From the …


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