Sep 20, 2011 On Our Blog

An Interview with a Chimp Disguised as a UX Expert

Fabio Carneiro is a User Experience Designer at MailChimp. 1) There’s a lot of email platforms out there – in terms of product features and capabilities, what makes MailChimp different? Everyone talks about features, boiling their companies and their competitors down to bulleted lists, but in the end that’s just a numbers game, and people end up being ignored when you play it. It’s the provided experience that counts. The world of email isn’t particularly exciting or interesting at its root, and for a long time no one really bothered to challenge that. That’s what makes MailChimp different. We try very hard to focus on the user. There’s a saying here: Love what you do. MailChimp fosters creativity and innovation …


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