May 7, 2013 On Our Blog

This Week’s Livestreamed Accelerator Talks

We have some great talks lined up for our accelerator this week! If you want expert help with A/B testing or startup branding, you’ll definitely want to check out what’s streaming from 500: A/B Testing with Mike Greenfield Mike Greenfield, entrepreneur and  analytics expert, will join 500 for a talk on everything you need to know about A/B testing. Watch it Wednesday, May 8th at 12:00 pm, PST. How to Build a Killer Brand Learn from the branding pros who created SendGrid (Jesse McCabe), FoodSpotting (Fiona Tang), .CO (Lori Anne Wardi), and  Love with Food (Aihui Ong). They’ll share stories about what  branding/marketing strategies have worked – and failed – so you know what NOT to do. They’ll also cove tips for …

May 2, 2013 On Our Blog

The Original GEeks: How GE’s CMO is Keeping the Geek Flame Alive

As GE’s first CMO, Beth Comstock is the driving force behind their sales, marketing, and innovation-focused growth strategy. Beth was previously President of Integrated Media at NBC where she helped launch Hulu, one of the world’s biggest video-streaming services. Whether you’re a bootstrapped startup trying to get noticed or, like GE, one of the largest companies in the world, Beth’s insights are invaluable for creative leaders.   As the CMO of GE, what is your social media marketing strategy?   First, our social media strategy is one part of a larger digital ecosystem we’ve been building—you could call it a digital content factory. This approach recognizes the convergence of many types of media, with both brands and customers publishing their own content. …