Jun 28, 2013 On Our Blog

Why My Team and I Joined 500 Startups

The following post was contributed by Chintu Parikh, CEO and Founder of KiteReaders (a Batch 6 company). Follow them online at AngelList, Twitter, and Facebook. Since we began our endeavor over a year ago to launch our bootstrapped company, KiteReaders, we had been growing at a steady pace. We had customers that loved us, continued to give us steady business and referrals, and ever-growing revenue. Our team had expanded from an initial 3 members to 5 full-time as we continued to reinvest in the business and put forth efforts to expand our market. We had considerable proof that the product we were building was a market need and we were furiously working to meet the customer demands. However, we were also stretched thin. …


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Jun 25, 2013 On Our Blog

6 Ways To Steal Your Competitor’s Audience

This post is part of the ongoing Distribution Tuesday series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter. Competition is healthy, but completely decimating your competition is healthier, especially for your bottom line. So how can you siphon off some your competitor’s audience to grow your own product? By using a few old tricks and bending a few rules, of course. Here are a few ideas to get you started: Look Under the Hood Over the years, I have gleaned a ton of insights from my competitors by simply hitting “View Source” on their websites. In some cases, their marketing and audience development techniques …


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Jun 18, 2013 On Our Blog

Distribution Tuesday: Two Quick Ways to Get More Conversions with Retargeting

This post is part of the ongoing Distribution Tuesday series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter. Retargeting advertisements online has been around for a while, but it’s just starting to get interesting—thanks in part to new services and the continued evolution of Facebook’s advertiser products. Shit just got real for startups that want to use this marketing channel. If you’re not familiar with retargeting, it’s when you visit a website and are later served extremely targeted ads by that same website. When you see an ad that’s so well-tailored to you that it’s spooky, congrats, you’ve been retargeted. When it feels like …


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Jun 14, 2013 On Our Blog

Email Marketing for Fun and Profit – a Talk by Patrick McKenzie at 500 Startups

In this post, 500’s distribution intern Samantha Siow summarizes Patrick McKenzie’srecent talk on how to boost your startup’s email efforts. Follow her at @samanthassiow Take a chill pill with the spending on random marketing biz, bro, and take a look at these awesome tips to up your SWAG MONEY FACTOR*. *I regret using this term already. On Wednesday, Patrick McKenzie, a mentor at 500, came by the office to give a talk titled “Email Marketing for Fun and Profit.”  The talk focused on educating B2B and/or SaaS businesses on how to educate, persuade and sell their products via email and eventually improve customer acquisition, decrease cost per acquisition, decrease churn, and increase average revenue per account. McKenzie started his talk by …


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Jun 13, 2013 On Our Blog

How to 10x Your Growth if You’re a Startup with Early Traction

he BlueJay count on Team 500 has grown to 3 with our new intern! Samantha Siow is a rising junior studying Chemical and Biomolecular Engineering at Johns Hopkins. This summer, she’s taking a hiatus from wearing lab coats and safety goggles to something just as explosive (but less risk of chemical burn) – working with the 500 Distribution Team. In this blog post, she summarizes Ilya Lichenstein’s recent talk on how to 10x your growth in her own unique way. Follow her at @samanthassiow   GOTTA GROW FAST amirite amirite har har har ok i’ll stop I recently watched the talk by Ilya Lichenstein, the CEO and co-founder of MixRank.  MixRank, a “spy tool for contextual and display ads”, is used to find out where your competitors …


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Jun 11, 2013 On Our Blog

5 SEO Wins that Take 5 Minutes

This post is part of the ongoing Distribution Tuesday series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter. In the early days of your startup, it’s tough to make time to invest in SEO (Search Engine Optimization). You have enough to worry about, and now SEO is more complex than ever thanks to ongoing changes at Google. And with so much shifting to social, maybe it doesn’t feel like a strong channel for your business. Finally, you typically don’t see immediate results with SEO investments –  it might take months to see the real impact. However it’s still important to nail the basics when …


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Jun 6, 2013 On Our Blog

Startup Founders Podcast – Episode 9

“ This week, I'm very excited not have two co-founders on the show to talk about their startup! Carlos González de Villaumbrosia and Álvaro Sanmartín, are the co-founders of Floqq, a startup that's focused on changing education through online video courses in Spanish, English, and Portuguese. In this interview, they talk about building the right team, coming to the US from Spain, and what excites them about education tech. You can follow them on Twitter @AlvaroSanmartin and @Villaumbrosia. iTunes  Stitcher   “


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