Aug 6, 2013 On Our Blog

Get More Conversions NOW – Funnel Optimization 101

This post is part of the ongoing Distribution Tuesday series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter. Want to join our next batch of startups? Apply NOW for our Fall Accelerator.  Funnel optimization is the process of measuring and optimizing the steps necessary for one of your customers to reach a conversion goal. A conversion funnel can have anywhere from one to multiple steps, but it will generally only have a single conversion goal (such as a signup, checkout, lead, etc). To optimize the funnel, you have to measure each step to discover the potential “weak spots” (aka drop off points). We’ll be talking through …


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