Sep 27, 2013 Podcasts

Startup Founders Podcast – 500 Mexico City Special Edition

This week, I’m bringing you two interviews from Mexico City! Listen in to hear founders talk about running a startup in one of the most exciting cities in the world. Interview with May Alba, CEO and co-founder of rubberit Interview with Lulo Lopez, CEO and co-founder of Bandtastic Stream the episodes on Stitcher


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Sep 26, 2013 On Our Blog

4 Marketing Channels You’re Not Using (But Should Be)

If you’re a startup, chances are your company already has its own Facebook page, Twitter handle, Pinterest page and maybe even a company blog. But if you’re putting work into creating original content, you really need to be on as many marketing channels as possible to drive traffic to your site. The thought of using LinkedIn forums, webinars and podcasts might put you to sleep, but if you’re a startup, you NEED to go after customers wherever they are. Here are a few useful places for distributing content that you might be neglecting…. Podcasts “Podcasts are dead. Does anyone even listen to them?” That’s what 500 Partner Christine Tsai told me when I first suggested recording founder interviews. She gave me …


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Sep 25, 2013 On the Web

3 Ways 500 is Changing Both Sides of the Table | Women 2.0

How 500 Startups is investing in female founders and challenging women to write checks. By Jess Erickson (Director of Marketing, 500 Startups) What kind of person comes to mind when you hear “startup founder?” How about “partner at VC”? Or “angel investor?” If you ask people walking down the street (ok, maybe not every street in … View on women2.com

View on women2.com


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Sep 25, 2013 On Our Blog

We’re Hiring a Director of Global Community Development – Join the 500 Family!

If your core skill sets include writing, research, & content development AND you’re addicted to early-stage tech AND you do everything to get the job done, you may be just the person we’re looking for…     500 Startups is hiring a full-time Director of Global Community Development. In this role, you’ll lead content & marketing for our startup conferences & GeeksOnaPlanetours. If you have the experience & skills we’re looking for, CHECK IT OUT.   FULL JOB POSTING HERE   Good luck to all who apply!


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Sep 24, 2013 On Our Blog

Slide Templates: How to Talk to Investors about Marketing and Growth

This post is part of the ongoing Distribution Tuesday series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter. When you’re fundraising, it can be really daunting trying to navigate the always changing market conditions, new platforms like AngelList and the typically brutal funding cycles. While every business is different, one thing is usually certain: if you can’t articulate how you’ll grow your business, you’re not likely to get the money to do just that. Thankfully, 500 is here to help. Previously we covered some of the main DO’s and DONT’s in “How to Talk to Investors about Marketing and Growth“. To continue that discussion, …


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Sep 23, 2013 On Our Blog

Top 3 Trends for 500’s Fall Accelerator Applicants

After spending several days talking to companies from all around the world, interviews for 500 Startups’ accelerator Batch 007 are over! Overall, this group had not just the highest number of applicants, but also the highest average quality of any batch. Founders are getting smarter about proving assumptions and building businesses based on real-world problems. Most demonstrated traction, and a good portion were already generating revenue, even if modest.   From the 130+ interviews, we noticed several underlying trends that were quite interesting. The trends fell into 3 areas: startup categories, founder relationships, and what founders actually thought of 500 Startups.   Unsexy B2B Startups Are Hot   We tend to invest in specific categories like consumer commerce, education tech, …


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Sep 17, 2013 On Our Blog

Distribution Metrics for Dummies – The Science of Profitability

This post is part of the ongoing Distribution Tuesday series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter. Distribution hacking is a numbers game. The ultimate goal: acquiring new customers for less than the amount they’re worth as a customer. This means your CPA (cost per acquisition aka cost per conversion) needs to be lower than your LTV (lifetime value). There are many factors that go into the calculation of CPA and LTV. Understanding how these factors can impact CPA and LTV is critical to doing distribution hacking.     Internal vs. External Metrics   Distribution metrics can be broken down into two categories: …


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Sep 10, 2013 On Our Blog

How to Get Users to Take Action with Effective Form Design

This post is part of the ongoing Distribution Tuesday series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter. Forms are ubiquitous; they stand between the user and the action they want—or you want them—to take. A well-designed form can make the difference between happy customers who complete your desired action disproportionately and frustrated users who bail from your site in droves. To successfully design an effective form, you must consider three key elements: structure, elements, and interaction. This post addresses these considerations at a high level. For a more in-depth overview, I highly recommend Luke Wroblewski’s excellent Web Form Design.   Structure   The …


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