Dec 31, 2013 On Our Blog

The Year in GIFs – a Look Back on the Tech Madness of 2013

2013 is fast coming to a close, so we thought it’d be a fun learning exercise to reflect on all the major events in tech from the last 12 months – IN GIF FORM. Without further ado, here’s what people cared about this year.   Probably the biggest story of the year – Snowden blowing the lid off PRISM. Most people’s reactions:     Conspiracy theorists:     The whole thing basically turned into a crazy spy movie when we watched Snowden flee to Hong Kong and eventually Russia.     It was all pretty exciting until we figured out that NSA was probably looking through our iPhone and (extremely embarrassing) Google search history.     But hey, whatever, there were lots …


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Dec 18, 2013 On Our Blog

The 12 Days of Online Marketing

This post is part of the ongoing Distribution series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter. As we look back on 2013, it’s time to reflect on some of our favorite distribution tools, tricks, and tactics. To get in the holiday spirit, the 500 team would like to bring you our own spin on a classic song. Cue festive music: 12 Drummers Drumming Up Business   It’s time to play beat that business drum. You’re going to have to really fight for your first customers in almost every case, so beat the drum every way you can and learn to carry a beat. …


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Dec 13, 2013 On Our Blog

4 Easy Ways to Grow Your Twitter Followers

While tweeting might not be at the top of your startup’s to-do list, it’s an invaluable (and cheap!) channel for broadening your audience and potential customer base. The great thing about Twitter is that it’s a fantastic place for experimentation mess. As long as you don’t do anything TOO CRAZY (e.g., SpaghettiO’s infamous Pearl Harbor tweet), you can try out lots of different tacts to see what works for your demographic.   Here are a few quick tips to get you started:   Tweet OFTEN   This sounds like common sense, but I can’t begin to count how many times I’ve gone to a startup’s Twitter profile only to see that their last tweet was in 2012. If you want …


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Dec 4, 2013 On Our Blog

Implementing Mixpanel: What You NEED to Know

This post is part of the ongoing Distribution series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter. You might be overwhelmed by the sheer number of analytics platforms for startups. In my opinion, event-based analytics provide the most insight, unlike a platform like Google Analytics that focuses on usage metrics like pageviews and time on site. After testing out a few options, I’ve come to really like Mixpanel because it’s simple, fast, and has great documentation so you can get up and running quickly. But even with great documentation, there are a few mistakes that first timers are likely to make. Here’s what you …


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Dec 4, 2013 On Our Blog

Leah Buley on Design, Research, & Business Strategy PUBLISHED DECEMBER 4 2013

We interviewed design strategist Leah Buley, who works on the future of small business and personal finance at Intuit. Her work spans a variety of industries, including media, mobile, financial services, education, and non-profit. Check out what Leah has to say about a UX team of one, user research, building design into your business strategy, and more: Having worked as a lead UX designer at Barclays, Adaptive Path, and now with Intuit, how has your approach to UX changed over the years? I feel like I’ve been on a fifteen year trek up that long river that is the product development process. I actually first started out as a developer, way down the river, near where it empties out to …


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