Apr 10, 2014 On Our Blog

Growth Case Study: The Engagement Habit with Doorman App

“ This interview and case study is part of our Distribution series, presenting actionable material your startup can use today.  More marketing tips @500Distribution on Twitter and via Distrosnack, our daily email of bite-sized marketing tips and mind-blowing GIFs. Drop-off points are the leaks in your conversion funnel, the spots where your users should skip right along the shiny path towards diehard fandom but, for various reasons, just don’t.   They’re more than just weak links. Drop-offs can tell you what your product is missing — and where — and offer a cheap and actionable insights for reducing customer acquisition costs, increasing customer retention, and even driving feature development. For this case study, we looked at some recent work that Andrei Marinescu from the …

Apr 2, 2014 On Our Blog

7 Ways to Know Your Startup Is Ready for PR

The following post was contributed by Leta Soza, PR Engineer at AirPR. Follow her @LetaSoza. You have a big launch coming up, and you couldn’t be more excited to share your news with the world! Before you start pitching senior reporters or enlisting the help of an agency to do so, ask yourself: Are you really ready to fulfill your end of the bargain? Holding a quick audit of your PR tool belt will help ensure that you’re equipped with everything you need to build your narrative and supply journalists with the glue that’ll keep ‘em coming back for more. Remember, how you lay this foundation of initial outreach will affect your company’s lifelong relationship with press. Read through this …

Apr 1, 2014 On Our Blog

More Funding for White Swans: Announcing the Merger of 500 Startups and Y Combinator

Note: This was originally published on April 1st, 2014.  It’s a joke. At 500 Startups, we hit some big milestones over the last year: we opened up our first San Francisco office, funded our 500th company, and made it to Valleywag more times than we can count (yo Biddle… keep ‘em coming). But today, we’re proud to announce our biggest accomplishment yet. 500 Startups and Y Combinator are joining forces to create 500 Combinators, the most prestigious accelerator monopoly program in the world.* As part of the merger, 500 Startups founding partner Dave McClure will be named Chief Marketing Officer and report to Sam Altman. Why join forces? Well, 500 Startups has already been funding YC rejects for 4 years, and …