May 9, 2016 On Our Blog

4 Secrets to Content Marketing Velocity for (Lazy) Startups

If you’re an overachiever like most of the startup world (and I know you are if you’re reading blog posts about growth marketing), then you probably want your inbound marketing content to be the most amazing thing ever to hit the Internet. This is great. This is an important aspiration, and something you must aim for if you want your content marketing to succeed. But, let’s save the Pulitzer Prize discussion for another day. You want to win awards for quality, not necessarily for originality — at first. In the rest of this post, I’m going to go over a 4-part recipe (yes there are some sub-steps) for launching content that works.* *By “works,” I mean it brings in prospects, qualifies …

May 5, 2016 Diversity News

Monique Woodard: Diversity Isn’t A Goal — It’s Good Business.

“I always knew that I would be an entrepreneur,” said Monique Woodard. “I announced at Thanksgiving dinner when I was about 17 or 18 that I wanted to start a business.” In her personal bio, Woodard describes herself as a “total geek for consumers, e-commerce, and cities,” a tidy way to summarize a career in marketing, brand strategy, consumer tech and civic innovation. She’s co-founder and Executive Director of Black Founders, a group that’s working to “increase the number of successful black entrepreneurs in tech,” and in February, she joined 500 Startups as a Venture Partner. For Woodard, becoming an investor was a natural progression. “The opportunity to mentor and work with founders lets me fulfill what I think of as the …

May 4, 2016 On Our Blog

It’s Back: Marketing Hell, With a Vengeance

Today’s post comes from guest author Lauralynn Stubler, a growth marketer who’s been volunteering her time helping out 500 Startups’ brand new Batch 17 survive our Accelerator program’s (in)famous Marketing Hell Week. In exchange for one mere week of indentured servitude to our Accelerator overlords, Lauralynn gets to learn / steal exclusive teachings from the world’s top growth marketers, through a program that’s otherwise only open to 500 Startups portfolio companies. But, because we’re actual nice on the inside — and can’t resist a content marketing opportunity besides — Lauralynn is sharing the details of Marketing Hell Week in this post, including info on how you can join for FREE. Marketing Hell Week. Yup, Hell, that’s what it’s called. 500 Startups welcomes Batch …