Sep 29, 2016 On Our Blog

The 4 Components of a Winning Direct Mail Campaign

Direct mail is part science, part art—there is no single best solution. Innovative technologies allow us to customize mail in new ways, and the USPS continually changes rates (usually raising them) and rules. However, a couple of things stay constant: Any direct mail campaign will include the four key components of list, offer, creative, and delivery. And at every stage, consistently A/B testing what you send and who you send it to will improve recipient response and lower your costs. Let’s take a closer look at the four main components of direct mail: The list: You need to mail the right audience, who are interested in your product. The offer: You need to provide the right offer to motivate them …


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Sep 29, 2016 Official Announcement

500 Startups Office Hours @ Startup Istanbul

500 Startups will be full force with 4 partners at Startup Istanbul between 6th-10th of October. The tech conference will gather 500 startups and 4,000 attendees; along with prominent investors from all over the world. 50 selected startups will pitch to a jury of investors; and 15 of them will get to be on stage during the final day.   500 will be present at the event, with team members coming from different geographies. Arjun Dev Arora (Venture Partner) and Rina Onur (GP of 500 Istanbul) will speak on stage, while Sharif El-Badawi (Venture Partner) and Enis Hulli (AP of 500 Istanbul) will be active as mentors. Exclusive for the event, 500 Startups will be holding open office hours for startups from …


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Sep 27, 2016 On Our Blog

10 Ways to Make Your Video Go Viral

Guest Blogger -Karen X Cheng, Founder/CEO Karen X LLC. I almost didn’t write this post. Because I wanted to keep the magic behind my viral video to myself. Because of my ego. Because I would have loved to brag that I just sat back and it took off on its own. But that’s not what happened. I did a ton of marketing, and it started long before the video was released. Going viral was not an accident — it was work. I tried a lot of things. This is what worked for me. 1. Don’t be “too good” for marketing I almost didn’t put together a marketing plan. Because what if I did all this marketing, and then the video still flopped? …


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Sep 12, 2016 On Our Blog

The Smart Investors’ Toolkit: 12 Resources to Invest Better

The third session of our flagship venture capital investor program, Venture Capital Unlocked: Secrets of Silicon Valley Investing run in conjunction with Stanford’s Center for Professional Development wrapped up almost a month ago. With investors hailing from 6 continents and 40% of the class composed of female investors, it’s our most diverse class yet. Whether novices or seasoned professionals, our class learned the importance of keeping it simple and staying informed when doing venture deals.  Tools to Help Investors Keep Up with the Market   Regardless of your profession or geography, education is critical. Investors, entrepreneurs, and business leaders know the importance of staying informed and keeping up with the latest business developments. Our VC Unlocked participants were no different. Over the course …


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