Oct 20, 2016 Growth Hacking and Distribution

The Yin & Yang of Marketing and Innovation

Guest Blogger – Jascha Kaykas-Wolff, Chief Marketing Officer Mozilla  “Business has only two functions—marketing and innovation.” I have heard this quotation attributed to Peter Drucker, a.k.a. “the father of business consulting” (talk about a guy with some dubious children), as well as Czech novelistMilan Kundera. Citations for Drucker usually extend the quotation, adding, “All the rest are costs.” Kundera. Drucker. Novelist. Consultant. Marketing. Innovation. The Circular Interplay There’s a wonderful, circular nature to the relationship between marketing and innovation. First, I should say I do believe everything other than innovation and marketing in business is a cost—a necessary cost, usually. But the only thing that produces business profit is innovation and the discovery of a market need for that innovation—or, …


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Oct 17, 2016 Official Announcement

500 Startups Announces 18 New Investments in Latin America

Today we are announcing our newest LatAm Accelerator Batch, a program based in Mexico City which focuses on startups in LatAm and Spanish speaking regions. This is our 6th LatAm batch and we’ve invested in 91 companies to date through the program. Alongside this news, we’ve also opened a new LatAm HQ in Mexico City with an expanded team! After receiving over 408 applications for the current LatAm program, and conducting over 100 founder interviews, 500 Startups chose 18 high potential teams to participate in the program. Each company receives $65K in investment, and joins for 4 months of working side-by-side with support from 500’s team and global family of mentors. Among the 18 startups in Batch 6, there are …


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Oct 7, 2016 On Our Blog

500 Startups Brings Distro Dojo to Berlin!

For the first time ever, 500 Startups is running its highly selective “Distro Dojo” growth hacking program in Berlin. The three-month intensive growth marketing program for Pre-Series-A companies started in September with six startups. The program is hosted at hub:raum with sponsorship from Deutsche Telekom. The program will focus on: Teaching a scientific growth process Creating a marketing experiment pipeline Testing and adding emerging channels Making the right hires for your growth team Talks from 500 Partners and industry experts “We see a lot of impressive startups in Berlin, so we’re expanding our local presence by launching our Distro Dojo program here, following on the program’s warm reception this past year in London,” said Matt Lerner, Head of 500 Startups …


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Oct 4, 2016 Growth Hacking and Distribution

Hooks: An Intro on How to Manufacture Desire

Guest Blogger – Nir Eyal, Author “Hooked: How yo Build Habit-Forming Products” Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web? We’re on the precipice of a new era of the web. As infinite distractions …


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Oct 4, 2016 Official Announcement

500 Startups Doubles Down on Durians: New $50M Fund II for Southeast Asia

Currently, 1/4 of our Southeast Asia portfolio companies have raised > $2 Billion US dollars for further growth, and none of them have shut down. Our thesis being that some of these companies will grow to be Southeast Asia’s next generation of startup success stories. The return of the King (of fruits) Our second fund, 500 Durians II, builds on this momentum. We target to raise a $50M* fund to invest $50K to $150K in ~200 more seed stage companies. Historically, we’ve primarily invested alongside other seed stage and angel investors that we’ve grown to trust and respect and will continue to do that. The $50M fund will also allow us to follow-on with up to $500K of additional capital in …


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