Jan 31, 2020 On Our Blog

Enterprise customers want to work with startups. Here’s how to get in the door.

Guest Post: The following post is a sponsored guest post by Perry Light, the Market Connect Lead, North America of Oracle for Startups. All views and opinions represented in this post are the views and opinions of Oracle for Startups and do not represent those of 500 Startups or any of its staff or affiliates. If you would like to join Oracle for Startups, apply and use the code “500 Startups”.  As a startup founder, you are an evangelist. You mesmerize your audience with your conviction and entice them with visions of a better world that is available through an offering that only you can provide. Rather than salvation, it’s savings you dangle before a rapt audience—a paradise of pain …


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Jan 28, 2020 On Our Blog

Market Research for Startups: 3 Steps to Success

Guest Post: The following post is a sponsored guest post by SEMrush. All views and opinions represented in this post are the views and opinions of SEMrush and do not represent those of 500 Startups or any of its staff or affiliates.  When you’re researching a market for the first time, it’s essential to find out what companies operate in your niche. And it’s no less important to understand how these businesses made it to the list of top industry players and what marketing strategies they follow. You also need to research target audience characteristics and preferences, regional opportunities, competitors’ offerings, and overall market development in dynamics. The question is, how are you going to do all that? Most startup …


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Jan 7, 2020 On Our Blog

5 Fast Ways To Know You’re Underpriced & How To Fix It

I see this far too often: earnest company joins me on an introductory call seeking advice on how to grow revenue and profit quickly. I ask them how they arrived at their current price for their product/service. Some fuzzy answer emerges. This gives me the opportunity to share my favorite “growth hack”—increase prices.  As long as the company is open-minded enough to fully hear me out and willing to develop a game plan with me, prices can be increased shortly with no downside risk. I’ll say that again: no downside risk. Look, I’m really lucky to be a part-time Entrepreneur-In-Residence (EIR) at 500 Startups, one of the most active seed-stage investors on planet earth. From my vantage point as their …


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