Mar 25, 2016 On Our Blog

Announcing 500 Startups in LA: All About “DISTRO” (aka Growth Marketing)

500 Startups has already invested in over 65 companies in LA and is noted as one the most active investors in LA-based internet startups according to a recent post from CB Insights.  Our LA portfolio includes consumer and enterprise companies to the likes of Tradesy, Club W, MeUndies, Lettuce, FabFitFun, and StackCommerce. We see a large market opportunity in LA and we’re expanding our LA presence by launching our Distro Dojo curriculum, which is a 3 month growth intensive program for Pre-Series A companies, on May 2nd. 500 Startups is selecting and investing in up to 10 companies for the LA Distro Dojo and we currently have a few spots left (apply here). Companies should be doing at least $100,000 …

Nov 19, 2013 On Our Blog

When and How to Define Your User Engagement Cycle

This post is part of the ongoing Distribution series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter.   In my last post, I talked about how startups should think about metrics in the context of growth. Given that the most urgent questions for many start-ups revolve around HOW they can grow, and whether the growth they may be experiencing is scalable and sustainable, this post focuses on the more tactical aspects of achieving growth.   Let’s say that your product is in the marketplace, you have an initial set of users, and you may even be experiencing some nascent growth. How do you take the next …

Oct 15, 2013 On Our Blog

Startup Metrics: Don’t Let Your SAC Get WACC

This post is part of the ongoing Distribution Tuesday series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter. “If you can’t measure it, you can’t manage it.”   Generally misattributed to Peter Drucker, this concept forms the foundation of the data-driven culture that just about every company lays claim to these days. The thing is, not all data are equal, and being data-driven isn’t enough.   It’s been almost four years since Eric Ries called BS on vanity metrics, yet they still persist in many companies’ dashboards. So what’s the big deal? Running your company based on bad metrics will …