Jun 21, 2017 On Our Blog

Part 2: 27 Interview Questions to Find the GREAT Growth Hackers (& Weed Out the Big Talkers)

In my last article, I gave the 7 Focus Areas Every GREAT Growth Marketing Hire Should Know, but there’s still some tools you need to have in your toolkit to find a GREAT growth hacker. Why? Because big talking growth hackers will blow smoke that may blind founders who are not trained in interviewing GREAT growth hackers. For example, you may ask one of my focus area questions, like: “Do you have experience with Mixpanel?” A Big Talking Growth Hacker will answer: Absolutely I used it all the time in my past role. But what they really mean: The engineer sitting next to me was always talking about the difference between events and properties, but I don’t understand it. Or …


PUBLISHED BY
Jun 15, 2017 On Our Blog

Part 1:  7 Focus Areas Every GREAT Growth Marketing Hire Should Know Inside & Out

Since I started working at 500 Startups the question I get asked most often (aside from, “What’s Dave’s email address?”) is, “Do you know a great Growth Hacker?” And my always answer is, “No I don’t. If I did I’d hire him myself” Why? Because since the term “Growth Hacker” (definition here, here and here) was coined, thousands of people have popped up claiming to be a GREAT growth hacker… But few people actually are a GREAT growth hacker. To make sure you’re hiring someone who’s actually a GREAT, it’s important to make sure they’ve “been there, done that”. Do your due diligence by deep diving into these 7 Focus Areas Every GREAT Growth Marketing Hire Should Know: They know how to …


PUBLISHED BY