Jun 15, 2016 On Our Blog

More Users, Less Spend — 10+ ways to Trim the Fat & Save 5-figures on Adwords (and beyond)

10+ Ways to Eliminate The Adwords Dimensional Wastage That Kills Your Google Display Network Campaigns Results Even Before You Start You need to put your Adwords Display Network Campaigns on a Diet. Actually, not a diet… just trimming the fat with aggressive liposuction surgery might be better. Google Display Network (GDN for acronym lovers) is AMAZING. With over 2 million Display Network sites that reach over 90% of Internet users worldwide (Source: comScore), there are a lot of opportunities to reach customers. But with that power… there just as many dangers. In fact, it’s so dangerous that I rarely meet a startup that’s doing everything I’m going to share with you in this guide. Let me be clear…. The ENEMY …

Feb 5, 2015 On Our Blog

Growth Hacking South East Asia

“Hey man, I have an idea!” Khailee Ng, 500 South East Asia’s Managing Partner, said to one of the world’s top Growth Hackers over Skype. When Khailee says “I have an idea”…. CEREBRO means “brain” in Spanish. At 500, it was the code name for a training and execution program in online distribution and marketing for 4 startups that have raised VC money and are ready to grow faster. Cerebro’s goal was to help early stage companies build out their in-house growth teams, getting them more customers in less time for less cost, priming them for their next major funding round, or profitability. By spending intensive time every day for 8 weeks with 500’s Growth Hacker, these four companies: Quickly …

Aug 6, 2014 On Our Blog

23 Campaigns Every Startup Should Run to Gain Immediate Traction

Last Updated: August 23, 2016 I come from the direct response marketing world. The world where if you don’t get to CAC < LTV VERY quickly you need to move on. In fact, that’s the reason most startups die and the reason why most direct response marketing campaigns die even faster. But, over the years as I’ve become more interested in startups, I’ve been fortunate enough to coach and mentor 30+ companies, consult for more startups, teach a pre-acceleration course at 500 Mexico and make a handful of angel investments. This contact with the startup community allowed me to explore how effective the the direct response marketing mindset is when you apply it to the ever-changing reality of the startup …