Nov 11, 2015 On Our Blog

Four companies, 12 weeks, and a whole bunch of new customers

We’re now past the halfway point in our London Distro Dojo program and are happy to report some very encouraging results. The attendees, some of Europe’s most promising young companies, have been working their tails off to iterate and grow. And they are seeing great payoff. As a reminder, the Distro Dojo is 500 Startups’ intensive three-month growth-hacking program based at WeWork Moorgate. Post-seed startups receive an investment from 500 Startups and hands-on mentorship from our team of top-notch growth marketers, 500 Distro.   Truly Experiences is a marketplace for unique, extraordinary experiences (a $610B market).  These include gourmet truffle hunts in Alba, behind-the-scenes tours at Sotheby’s, near-space flights, and spy training with ex-MI6 agents. With a net promoter score …


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Jul 21, 2015 On Our Blog

Inside the London Distro Dojo

WTF is a Dojo? Going on the assumption that the definition is not immediately obvious, I’d like to tell you a bit about the Distro Dojo, and what we’ll be doing in London. Distro = Growth – In classic Startup theory, you need four things: Talented founder, big market, good product, great distribution (Distro). In fact, I’d argue that Distro is actually more important than product quality. The history of innovation is full of great products that fail because of poor distribution (such as Sony’s decision not to license Betamax to other hardware companies). Most founding teams have product and engineering in their DNA. Most have no shortage of hustle. But very few co-founders have growth in their DNA. A dojo …


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