Jun 15, 2017 On Our Blog

Growth Hacking the MENA Region

Following up on our earlier post announcing the first closing of 500 Falcons, our fund for the Middle East and North Africa, we’re going to be posting a few more announcements on the MENA region and the meaningful ecosystem-building projects we’re working on. As we’ve been investing in the region over the last 6 years, we’ve seen a lot of similarities between the Middle East and other emerging entrepreneurial markets in comparison to the startups we see in Silicon Valley. One particular area of focus that we felt needed a big boost was growth hacking. Growth hacking in simple terms is data-driven, online customer acquisition and distribution methodologies that have evolved as a distinct skill set from either traditional business …


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