Jul 27, 2016 On Our Blog

19 content marketing ideas that aren’t blog posts

9 min read I talk to a lot of teams about content marketing, a great way to get quality organic traffic at higher volumes if you put in the work and do it right. Most of these conversations tend to start with: “So, we’re thinking of writing this blog post… should we write about X, Y or Z?” Or, “How can I hire someone to write more posts?” These aren’t the wrong questions to be asking — if you’ve determined that content marketing is an important part of your growth marketing framework. But, they make me a little sad. The reason is because, to me (and to your future traffic) content is blog posts, but it isn’t JUST blog posts. …

Apr 21, 2016 On Our Blog

From “Dormant” List to 66% Open Rate, to 48K Subscribers — Here’s How.

Last Updated: August 29, 2016 Today I want to get into all the juicy details for how I got a 66% open rate to 48K subscribers (over 60% that would count as “dormant”) within 24 hours. A couple of weeks ago, I decided it was time to reactivate the 500 Startups email list. It’s not a huge email list, because we’re niche and are only looking to target specific, relevant audiences. But it’s decent. About 48K give or take, as I’m writing this. In my previous post about email marketing, I talked about unsubscribes and tired, beaten lists where all your subscribers are annoyed at you for blasting them with irrelevant content at high (or low) frequency. This was exactly …

Feb 24, 2016 On Our Blog

Growth Case Study: Aircall on One Metric That Matters & Selling to Uber

Aircall is a 500 portfolio company that addresses this one single truth about growing a business and getting repeat customers: Phone calls still matter. The company offers next-gen phone support solutions that integrate your stuff with Slack, a Chrome app, Zendesk, and a bunch of other services, and they recently raised $2.75 million upon graduating from the 500 Accelerator’s Batch 14. Now, raising a decent round from Balderton Capital, Funders Club and others is nice and all… but internally driven, ongoing growth is where the real money’s at. Recently, I spoke with Aircall’s founder and CEO Olivier Pailhes about the company’s One Metric That Matters, growth process, and the tactic that helped them get 800 clients, including the likes of …

Jan 29, 2016 On Our Blog

Before You Acquire, Reactivate — How to Reactivate Your Dormant Email List (Includes Scripts)

I recently released The Ultimate Email Playbook — 43 Scripts for Startups, my 78-page tome based on my work helping hundreds of startups step up their email marketing game. Today I wanted to share some templates and further thoughts on one of the biggest problems in email marketing — how to reactivate dormant subscribers. We’ll start out with a crash course on dormancy in email marketing, and then get into some templates below. ———- While it’s sexy to acquire new users (just google image search “new user acquisition sexy” and you’ll see what I mean), it’s smarter and cheaper to do as much as you can to reactivate the users and subscribers you already have. Duh! And yet, if it’s …

Dec 22, 2015 On Our Blog

One Email, One CTA

Growth is life and life is growth, aka what email marketing taught me about life outside the inbox. When you think about growth all day long, and have a practice of yoga and meditation, it’s natural to start drawing some parallels between marketing, and — life. (This is not going to turn into a Canva card, I promise.) The following post came out of the many conversations I’ve had in “work” and in “life” (to me, a continuum), where I find myself talking about growth in one area, only to say “It’s just like in… [the other area].” You don’t grow your business without some inevitable takeaways for growth in your life. If you don’t see it, maybe ur doin’ …

Nov 12, 2015 On Our Blog

7 Little Known Techniques in the NEW Email Marketing

Email = reach. Email is STILL the most effective, highest ROI way to communicate with an audience — of ANY size — and email is the foundation of all other channels.
Today I’m going to share the NEW rules of email marketing that I’ve discovered through recent experiments of my own, and through my advisory work with pre-A startups in the 500 portfolio.

Apr 10, 2014 On Our Blog

Growth Case Study: The Engagement Habit with Doorman App

“ This interview and case study is part of our Distribution series, presenting actionable material your startup can use today.  More marketing tips @500Distribution on Twitter and via Distrosnack, our daily email of bite-sized marketing tips and mind-blowing GIFs. Drop-off points are the leaks in your conversion funnel, the spots where your users should skip right along the shiny path towards diehard fandom but, for various reasons, just don’t.   They’re more than just weak links. Drop-offs can tell you what your product is missing — and where — and offer a cheap and actionable insights for reducing customer acquisition costs, increasing customer retention, and even driving feature development. For this case study, we looked at some recent work that Andrei Marinescu from the …

Mar 13, 2014 On Our Blog

5 Distribution Experiments You Can Do For $10 Or Less

” This is part of our Distribution series, presenting actionable material your startup can use today. Get more marketing tips by following @500Distribution on Twitter and subscribing to Distrosnack, our daily email with bite-sized tips to grow your startup’s reach. Last week, we wrote about about the Whatsapp Fallacy, and why zero distribution will not work for 99.9% of companies out there, including yours. One of the common reasons / excuses I hear from companies as to why they’re not focused on distribution experiments has to do with the fact that founders think they need a large budget to have meaningful results. We get it. It’s understandable not to want to blow through precious seed dollars with haphazard distro experiments. Don’t do that! But just …