Jun 12, 2017 On Our Blog

7 Marketing Secrets from 500 Startups Demo Days

Have Fun, Get Deals Done – The Future of Marketing is the Brand Experience Pitching to top Silicon Valley investors like Tim Draper is nerve-racking. It helps when he’s dressed in a superhero costume. From Valentine’s Day-Themed (Batch 19) to Summer of Love-Themed (Batch 20), 500 Startups Demo Day is more than a pitch day, it’s a festival where everyone has fun and gets deals done. Here’s a look back at lessons we’ve learned from the last 7 Demo Days, and how 500 Startups stumbled upon creating the unique pitch day in Silicon Valley. 1. Listen to Your Audience Back in the day, 500 Startups Demo Day was pretty basic (see Batch 8): 500 Startups Founding Partner, Dave McClure, speaking …


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Jan 24, 2017 On Our Blog

7 UX / UI Design Tips to Improve Your Startup Growth

Below is a collection of my tips and feedback from a creative branding workshop I led during the most recent 500 Startups’ seed accelerator program, Batch 19. The goal was to teach startups to apply design thinking methods to improve their UX/UI , and thus increase user acquisition and market growth. Did you know the human attention span is shorter than a goldfish’s? [Fun Fact about Attention Span] Goldfish: 9 seconds > Human: 8 seconds. 😱 Yep, your website has a lot of work to do in a short amount of time to get your key message to your audience. How do you do it? Here are 7 Design Thinking Tips to Improve Your Growth Rate 🔑: 1. Integrate Combine a strong marketing message (content) with effective visuals (form). …


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