Lesley Ross


San Francisco, CA


  • Founded my own company focused on workshops that apply my Data-Driven Scale Framework to create a measurable and actionable strategy for scaling startups.
  • Built data-driven user growth strategy at Practice Fusion increasing physician acquisition efficiency by 45% in my first 90 days, 88% YoY, and increased quality of leads by >50% YoY.
  • Ran San Francisco office of performance marketing agency iProspect (part of Aegis Media/Dentsu), responsible for entire operations and P&L: Achieved 4% over revenue and 30% over profit targets in first year; Drove estimated >70% average YoY revenue growth across retained clients while developing team of 50+ staff

 – I help startups apply their customer data to scale their company: the business, operations, users, team, etc. I share the framework I’ve developed to do so, then help them apply this approach to their business data in order to create a scalable approach to growth that empowers and inspires employees to do more of what they’re good at.