Mapping the relationship between influencers and their gear.
Equipboard is a product catalog anchored on celebrities (famous musicians, athletes, actors, etc) and the products they endorse both explicitly and implicitly.
Just as IMDb graphs the relationships between the folks who work on films and the films themselves, Equipboard will become the data broker for all relationships between celebs and the products that they endorse.
We will first tackle the music gear industry ($10B in the US alone), then replicate the model in other verticals. The music space is compelling from a revenue & user engagement standpoint, the opportunity to partner with brands & artists (90% of music brands market by endorsements), and musicians are generally gear sluts.
Equipboard is building a powerful content engine around the way millions of people search for products. It scales since every piece of content on the site is added by users (and verified for accuracy by moderators).