The first online marketplace for successful Kickstarter, maker & hardware startups products.


iWABOO is revolutionizing the way indie tech smart electronics are conceived, made and distributed.
iWABOO (500Startup #Batch15) is the first online marketplace & B2B distribution platform for successful Kickstarter indie tech vendors, quirky makers & emerging hardware startups.

– € 180k MRR – 35% MoM growth
– 15+proprietary products successfully launched and distributed on the market.
– 180 day AVG go-to-market lead time from concept proof of the idea to full packaging and product launch.
– 150 + Maker’s products supported and co-financed since 2012.
– B2B & B2C through Yoox-Net A Porter.com, Lazada.com, Italist.com, Colette.fr, Harrod’s, Selfridges.com, Barney & Top Luxury Concept Stores in Europe.

We are quite a mixed bunch: industrial designers, fashion tailors, digital makers, cool hunters, electronic engineers, sales, ex white collars from Harvard & Insead, viral marketing abusers, old time artisans, hitech geeks, app enabled storytellers and Sithlord etailers.


  • Ivan Marandola
  • Patrizia Mossa

Mountain View, CA & Milan, Italy