Offline to Online Retail for Hair Salons
African American Hair Care Products is a $9billion a year market where the consumers spend 3 times more than any other demographic, yet 95% of African American hair salons do not have a retail component to their business. Products are currently purchased at local beauty supply stores.
Mayvenn empowers stylists and salons to retail products without them having to purchase or manage any inventory. We are creating a direct sales distribution channel based on the existing stylist/customer relationship, lower prices, and better experience.
Stylists using Mayvenn are increasing revenue per client by 42%.