Jul 27, 2016 On Our Blog

19 content marketing ideas that aren’t blog posts

9 min read I talk to a lot of teams about content marketing, a great way to get quality organic traffic at higher volumes if you put in the work and do it right. Most of these conversations tend to start with: “So, we’re thinking of writing this blog post… should we write about X, Y or Z?” Or, “How can I hire someone to write more posts?” These aren’t the wrong questions to be asking — if you’ve determined that content marketing is an important part of your growth marketing framework. But, they make me a little sad. The reason is because, to me (and to your future traffic) content is blog posts, but it isn’t JUST blog posts. …


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Nov 12, 2015 On Our Blog

7 Little Known Techniques in the NEW Email Marketing

Email = reach. Email is STILL the most effective, highest ROI way to communicate with an audience — of ANY size — and email is the foundation of all other channels.
Today I’m going to share the NEW rules of email marketing that I’ve discovered through recent experiments of my own, and through my advisory work with pre-A startups in the 500 portfolio.


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