Before Avanoo arrived at 500, they were making about $2,000 a month selling self-help videos. But after a spell of stardom on Reddit, their social marketing channels had pretty much dried up. As cofounder Daniel Jacobs put it, “you can only do so many #1 posts before the Reddit people want to throw pitchforks at you.” They had a plan to move from consumer to B2B and pivot from self-help into ongoing employee education for large corporations, but they were having trouble starting conversations with the execs they needed to reach. That’s when Jacobs and his cofounder got accepted to Batch 12. Less than six months later, Avanoo was an enterprise company worth $15M. Avanoo’s success wasn’t about changing anything …
In this week’s post 500 founder Troy Sultan shares his take on the ~25 hours of lectures, workshops and presentations by 500 growth mentors that we call Marketing Hell Week. The week’s programs cover everything from pricing and positioning to marketing metrics, content marketing, viral growth and more. MHW did indeed live up to its name. There was far less time for “real” work, so a lot of us had to get creative. Taking calls and meetings during breaks or lunch, scheduling walking meetings to and from the office, and leaving the office at or past midnight were common themes for most of us. This post is long, so I’ll get right to it. Note: There were few sessions I didn’t attend which is reflected …
Today’s Growth Case Study takes a scientific look at the explosion that happens when you layer SMS marketing on top of a growing ecommerce business. Big thanks to Neeharika and Matt at Sonar, who authored this case study with their client, Bohemian Guitars.
Let’s talk about Bohemian Guitars: beautiful, resonant, unconventionally artistic guitars made of oil cans that are one of Indiegogo’s hottest campaigns right now. Born three years ago as Adam and Shaun‘s basement project, the company has become a full-scale manufacturing operation. Behind this growth is strong demand and behind the amazing sales conversion metrics is SMS.
Ah, Miami. Beaches, vice, and MONEY, baby.
What other reasons do you need to launch a 500 Distro Program in this hub of hubs for the Latin Americas innovation ecosystem?
Our Miami Distro Program brings 500 staff and mentors from Silicon Valley, Mexico, Argentina and Brazil, together to throw one big investor / growth marketer beach party that’s going to rock Miami for 10 straight weeks.
Awhile back, a rather unassuming dude named Franco asked to interview me for his startup-related podcast. Podcast? Do people still listen to podcasts? Way MOAR than you think. This post shows how founders can get in on this under-leveraged content marketing channel to grow your audience and get more customers. Read more…
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