Jul 21, 2016 On Our Blog

4 Steps Every Startup Must Take To Build Culture, Compete for Talent, and Win

I talk to brilliant founders every day who are 100% focused on growing their company. They’re solving problems and improving their business at light-speed, turning their great idea into an even better company. Unfortunately, a lot of them have the same blind spot: They don’t understand company culture. Having a strong culture doesn’t mean you have a beautifully designed office or that you offer your employees unlimited vacation days or catered lunches. Culture, at its core, is the way your team works together. In other words, it’s not about the perks. When your culture is strong, your team is deeply connected and each member takes personal ownership over their own little piece of the company. This commitment is what powers …


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